EverBrands, the company operating Subway and Lavazza in India, has secured $15 million in fresh funding in a round led by Playbook Partners. The investment will support the company’s expansion strategy and strengthen its multi-brand food and beverage platform across the country.
According to industry reports, Playbook Partners will acquire a 5% stake in Subway India’s parent company, valuing the business at approximately ₹2,600–2,800 crore.
Funding to Accelerate Multi-Brand F&B Growth
The newly raised capital will be deployed to enhance EverBrands’ operations across quick service restaurant (QSR) and café formats. The company plans to deepen its footprint in urban markets and expand its store network in high-growth locations.
India’s QSR and organized café industry has been witnessing steady demand, particularly in metropolitan cities and emerging Tier-2 markets. With rising disposable incomes and increasing consumer preference for branded dining experiences, companies like EverBrands are scaling aggressively.
Subway India Crosses 1,000-Store Milestone
The investment comes shortly after Subway India crossed the 1,000-store mark, a significant milestone for the brand’s presence in the country.
Over the past three years, Subway has expanded at an average rate of two new outlets per week, reflecting strong consumer demand and a scalable franchise-led growth model.
Subway operates in India through Culinary Brands India Private Limited, under the EverBrands platform.
Diverse Portfolio Across QSR and Café Segments
In addition to Subway, EverBrands manages a growing portfolio of food and beverage brands, including:
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Lavazza Coffee
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F&H Coffee
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Distribution of Dilmah Tea in India
These operations are managed through Fresh and Honest Café Private Limited, enabling EverBrands to maintain a diversified presence across coffee, tea, and quick service restaurant formats.
The company’s multi-brand strategy allows it to cater to varied consumer preferences while leveraging operational synergies across supply chain, retail locations, and customer engagement.
Playbook Partners’ Growing India Focus
Playbook Partners, founded by former Reliance Jio executive Vikas Choudhury, focuses on investing in mid-market businesses with strong growth potential and technology-enabled scalability.
The firm recently announced the first close of its $250 million fund, with the EverBrands investment marking its third deal in India.
By backing EverBrands, Playbook Partners is placing a strategic bet on India’s expanding organized food retail sector and the increasing demand for branded QSR and café experiences.
India’s QSR Sector on a Growth Trajectory
India’s quick service restaurant industry continues to benefit from:
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Urbanization and mall-led retail expansion
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Growing youth demographics
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Digital ordering and delivery platforms
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Rising preference for global food brands
Subway’s steady expansion and EverBrands’ multi-brand approach position the company to capitalize on these favorable market trends.
Looking Ahead
With fresh capital infusion and a strong brand portfolio, EverBrands is poised to scale its presence further in India’s competitive food and beverage landscape.
As consumer spending in organized dining continues to rise, strategic investments like this signal sustained confidence in India’s QSR and café market growth.
Ruchi Kumar is the associate editor at Entrepreneur News Network and TVW News India, where she leads editorial strategy, brand storytelling, and startup ecosystem coverage. With a strong focus on innovation, business, and marketing insights, he curates impactful narratives that spotlight India’s evolving entrepreneurial landscape.