Kerala-based direct-to-consumer (D2C) fashion brand MyDesignation has secured Rs 40 crore in a Series A funding round, marking a significant milestone in its growth journey. The round was led by RPSG Capital Ventures, with continued participation from existing investors Veltis Capital, Multiply Ventures, and Dominor Investments.
This fresh capital infusion comes shortly after the brand raised $1.25 million in seed funding in February 2025, signaling strong investor confidence in its design-led, community-driven fashion model.
Funding to Accelerate Offline Expansion and Leadership Hiring
According to the company, the newly raised funds will be strategically deployed to strengthen its offline retail presence through company-owned stores across major Indian cities. The brand also plans to invest in building a stronger senior leadership team and expand into new product categories as it scales operations nationwide.
The move highlights MyDesignation’s ambition to transition from a digital-first fashion startup to a full-fledged omnichannel lifestyle brand.
Building a Community-Driven D2C Fashion Brand
Founded in 2020 by Swaroop Krishnan and Gopika B Raj, MyDesignation has positioned itself as a design-focused fashion label catering to India’s youth and urban consumers. The brand emphasizes creativity, cultural inspiration, and individuality in its collections.
Operating primarily through a digital-first model, MyDesignation has gradually expanded its physical retail footprint in cities such as Bengaluru, Kochi, Thiruvananthapuram, and Calicut. The company claims to have served over 1 million customers across India, reporting strong repeat purchase rates that underline growing brand loyalty.
The brand specializes in casual wear for men and women, with a focus on offering 90% unique, non-repetitive designs. Its collections blend contemporary style with cultural elements, aiming to deliver a personalized shopping experience for customers seeking both everyday wear and expressive fashion statements.
Consistent Revenue Growth and Expansion Plans
Since its inception, MyDesignation reports consistent revenue growth of nearly 100% year-on-year, reflecting strong demand for differentiated, community-driven fashion brands in India’s competitive D2C landscape.
With the new funding, the company plans to open eight additional stores over the next year, targeting key markets such as Chennai, Hyderabad, and Bengaluru. This expansion will strengthen its omnichannel strategy, combining digital convenience with experiential offline retail.
In addition to physical expansion, MyDesignation intends to strengthen internal capabilities by hiring leadership talent across functions including finance, supply chain, merchandising, and marketing. The focus on operational rigor alongside creative design signals the brand’s intent to scale sustainably.
The Rise of D2C Fashion Brands in India
India’s D2C fashion market has witnessed rapid growth over the past few years, driven by rising internet penetration, social media influence, and a shift toward personalized fashion choices. Consumers increasingly prefer niche brands that offer unique designs, strong brand narratives, and community engagement over mass-produced fast fashion.
MyDesignation’s strategy aligns with this broader trend. By emphasizing originality, cultural relevance, and customer loyalty, the company aims to carve out a differentiated space in the crowded online apparel market.
As the brand enters its next phase of growth, the combination of fresh capital, offline expansion, and leadership strengthening could position MyDesignation as a prominent player in India’s evolving D2C fashion ecosystem.
With strong investor backing and ambitious expansion plans, MyDesignation’s Series A round marks a defining chapter in its journey toward building a scalable, design-driven fashion and lifestyle brand.
Ruchi Kumar is the associate editor at Entrepreneur News Network and TVW News India, where she leads editorial strategy, brand storytelling, and startup ecosystem coverage. With a strong focus on innovation, business, and marketing insights, he curates impactful narratives that spotlight India’s evolving entrepreneurial landscape.