Finanjo Raises ₹1.5 Crore Pre-Seed Funding

Jaipur, India – Personal finance startup Finanjo has raised ₹1.5 crore in a pre-seed funding round fully backed by early-stage venture capital firm AJVC, led by investor Aviral Bhatnagar. The funding marks an early milestone for the Jaipur-based fintech platform as it looks to strengthen its AI capabilities and expand its presence among young Indian users.

Funding to Strengthen AI and Financial Intelligence Capabilities

The fresh capital will be deployed across product development, AI enhancement, and infrastructure expansion. A key focus area will be improving Finanjo’s AI-powered assistant “Jo”, which provides users with data-driven financial insights and recommendations.

The company plans to enhance its decision intelligence engine and expand goal-based planning and credit optimisation features. Additionally, the funding will support upgrades to its Account Aggregator (AA) infrastructure, allowing users to access a consolidated and real-time view of their financial data across institutions.

Finanjo also intends to scale its team by hiring across product, engineering, and content verticals. The startup will further invest in user acquisition through partnerships, community-led growth initiatives, and compliance readiness for integrating additional regulated financial products in the future.

A Behaviour-First Approach to Personal Finance

Founded by Prithviraj Singh Chauhan and Pankaj Singh Chauhan, Finanjo positions itself as a behaviour-first personal finance platform designed for India’s digitally savvy youth. The founders are also known for co-founding the popular YouTube channel Backstage with Millionaires, which covers Indian startups and entrepreneurship.

Unlike traditional financial planning tools that focus solely on numbers, Finanjo aims to combine behavioural insights with AI-driven analytics to help users make smarter financial decisions. The platform leverages India’s Account Aggregator framework to securely fetch user-consented financial data, including savings accounts, investments, loans, and spending patterns.

By integrating this data with artificial intelligence, Finanjo provides users with a unified dashboard and actionable financial guidance tailored to their goals and spending behaviour.

Early Traction and User Growth

Despite being in its early stages, Finanjo has demonstrated encouraging traction. Within weeks of launching its beta version, the platform has onboarded over 5,000 users, with approximately 500 daily active users.

According to the company, users have connected more than ₹25 crore in savings to the platform. Finanjo has also begun generating early revenues through referral commissions from fixed deposits and mutual fund products.

The initial growth signals rising demand for AI-powered financial management tools, particularly among young professionals seeking clarity in managing savings, investments, and credit.

Leveraging India’s Account Aggregator Ecosystem

Finanjo’s core infrastructure is built on India’s Account Aggregator framework, which enables secure and consent-based financial data sharing between institutions and consumers. This ecosystem has been widely regarded as a game-changer for India’s fintech landscape, enabling better financial transparency and personalised advisory solutions.

By combining this regulatory framework with artificial intelligence, Finanjo aims to simplify financial decision-making while maintaining compliance and data privacy standards.

The startup plans to further strengthen its regulatory preparedness as it explores future integrations with additional financial products and services.

AJVC Expands Early-Stage Portfolio

The investment in Finanjo adds another fintech startup to the portfolio of AJVC, led by Aviral Bhatnagar. The early-stage fund has been actively investing in emerging startups across sectors including AI, fintech, consumer brands, and deep-tech.

AJVC’s portfolio includes companies such as Mindcase, Care Dale, HandyPanda, Multibagg AI, Nuyug, Mithila Foods, Jaagruk Bharat, TruFides AI, Chop Finance, Gaadi Mech, and Iztri.

With Finanjo, AJVC is betting on the growing demand for AI-enabled personal finance platforms tailored to India’s young and digitally native population.

Rising Demand for AI-Powered Personal Finance in India

India’s fintech sector has witnessed rapid innovation in recent years, driven by digital payments adoption, UPI growth, and regulatory frameworks such as Account Aggregators. As financial products become more accessible, the need for personalised financial intelligence tools has increased.

Young professionals and first-time investors are increasingly seeking platforms that not only track expenses but also offer proactive insights into savings optimisation, credit health, and long-term wealth building.

Finanjo aims to address this gap by combining behavioural finance principles with AI-powered analytics, positioning itself as a smart financial companion for the next generation of Indian users.

Looking Ahead

With fresh funding in place, Finanjo is set to accelerate product development and scale its user base. The startup’s focus on AI-driven decision intelligence and secure data infrastructure aligns with broader fintech trends in India.

As the company builds on its early traction, its ability to enhance user engagement, expand financial integrations, and maintain regulatory compliance will play a key role in its next growth phase.

The ₹1.5 crore pre-seed round marks the beginning of Finanjo’s journey to build a comprehensive, AI-powered personal finance ecosystem designed for young India.