Fintech platform True Balance has secured $10 million in debt funding from a consortium of investors led by Northern Arc Capital, as the company doubles down on its lending ambitions in India’s fast-growing digital credit market.
The fresh capital will be deployed through True Credits Pvt Ltd, the company’s NBFC arm, to scale lending operations and introduce new loan products aimed at underserved borrowers. The move signals a clear focus: reaching millions of Indians who remain outside the traditional banking ecosystem.
Betting on India’s Underbanked Credit Market
Since its launch in 2014, True Balance has positioned itself as a financial platform for underbanked and new-to-credit consumers—users who often struggle to access loans from traditional banks due to a lack of credit history.
Through its lending subsidiary, True Credits, the company has already disbursed more than $30 million in loans during the current financial year, reflecting growing demand for digital lending solutions among first-time borrowers.
The latest funding will allow True Balance to expand its credit portfolio, improve lending infrastructure, and design financial products tailored to customers who are typically overlooked by conventional financial institutions.
A Fintech Platform Built for Everyday Financial Needs
True Balance operates as a digital financial services platform that goes beyond lending. The app provides everyday financial tools such as:
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Mobile recharges
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Bill payments
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Digital payments
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Personal loans
The platform is run by Balancehero India, the Indian subsidiary of South Korea-based fintech company Balancehero.
By combining payments and credit services within a single mobile platform, the company is attempting to build a holistic digital financial ecosystem for emerging consumers in India.
Targeting New-to-Credit Borrowers
Unlike traditional banks that rely heavily on credit scores and formal financial histories, True Balance focuses on borrowers who often lack formal credit profiles.
This segment—commonly referred to as “new-to-credit” users—represents one of the largest untapped opportunities in India’s fintech landscape.
By leveraging alternative data and digital onboarding, platforms like True Balance aim to expand credit access to millions of consumers who have historically been excluded from the financial system.
Strong Investor Backing
True Balance has raised approximately $150 million in total funding across both equity and debt rounds since its inception.
Among its notable investors are SoftBank and Daesung Private Equity, which led a $28 million investment round in the company. That round was the last major capital raise, taking place nearly three years ago.
The latest $10 million debt infusion marks a strategic step to strengthen the company’s lending capacity without diluting equity.
The Bigger Picture: Digital Lending’s Next Frontier
India’s fintech sector is entering a new phase where credit access for underserved users is becoming one of the most significant opportunities.
While large banks continue to focus on established customers, fintech companies like True Balance are targeting the vast segment of consumers who are digitally connected but financially underserved.
If the company can continue scaling its lending operations while maintaining risk discipline, True Balance could play a key role in reshaping how first-time borrowers access credit in India.
In a country where millions still lack formal credit histories, the real question isn’t whether demand exists—it’s who will build the infrastructure to serve it first.
Ruchi Kumar is the associate editor at Entrepreneur News Network and TVW News India, where she leads editorial strategy, brand storytelling, and startup ecosystem coverage. With a strong focus on innovation, business, and marketing insights, he curates impactful narratives that spotlight India’s evolving entrepreneurial landscape. She has written extensively on fintech, AI and emerging startups.