Personal care startup Laani has secured Rs 9.1 crore (approximately $970,000) in a pre-seed funding round, led by V3 Ventures and Saama Capital. The round also attracted participation from notable angel investors, including Arjun Purkayastha (Reckitt), Manish Taneja (Purplle), Kunal Bahl (Snapdeal), and Aneesh Sheth (Dr. Sheth’s Skincare).
The funding marks an early but significant step for the brand as it aims to build innovative personal care solutions tailored specifically for Indian consumers.
Building a Personal Care Brand for Indian Needs
Founded in 2024 by Nirja Bhatt, Laani is focused on addressing gaps in India’s personal care market through research-driven product development.
Before launching, the company conducted research with over 500 women across digital communities, helping identify unmet needs in categories such as deodorants and body care.
This consumer-first approach has shaped Laani’s product strategy, which emphasises:
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India-specific formulations
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Climate-conscious product design
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New-age formats beyond traditional offerings
Read more : Burger Singh Eyes Massive Expansion After Rs 82 Cr Fundraise
Product Launch: Clear Deodorant Stick
Laani has entered the market with its first product — a Clear Deodorant Stick, positioned as an alternative to conventional roll-ons and aerosol sprays.
Key features of the product include:
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Up to 24-hour odour protection
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No residue or staining on clothes
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A format designed for ease of use and portability
The launch reflects a growing trend among Indian consumers toward cleaner, more convenient, and effective personal care products.
Funding Utilisation and Growth Plans
The company plans to deploy the newly raised capital across:
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Brand building and marketing initiatives
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Research and development (R&D)
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Expansion into new personal care categories
Laani aims to develop a broader portfolio of products that cater to India’s diverse climate conditions and evolving consumer preferences.
Tapping Into India’s Growing Personal Care Market
India’s personal care and beauty segment is witnessing rapid growth, driven by:
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Rising consumer awareness
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Increased demand for premium and functional products
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Shift toward D2C and digital-first brands
Laani is positioning itself within this evolving landscape by focusing on innovation, local relevance, and consumer insights.
Strategic Outlook
With strong backing from experienced investors and industry leaders, Laani is expected to:
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Expand its product lineup with differentiated offerings
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Strengthen its brand presence in a competitive market
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Leverage data and consumer insights for product innovation
Final Take
Laani’s pre-seed funding highlights growing investor interest in next-generation personal care brands in India. By focusing on research-backed products and India-specific needs, the startup is aiming to carve out a distinct space in the rapidly evolving beauty and wellness market.
Ruchi Kumar is the associate editor at Entrepreneur News Network and TVW News India, where she leads editorial strategy, brand storytelling, and startup ecosystem coverage. With a strong focus on innovation, business, and marketing insights, he curates impactful narratives that spotlight India’s evolving entrepreneurial landscape. She has written extensively on fintech, AI and emerging startups.