India-based toy manufacturing startup BIDSO has raised ₹63 crore (approximately $6.7 million) in a Series A funding round led by Blume Ventures. The round includes ₹51 crore in equity funding and ₹12 crore in venture debt, signaling strong investor confidence in the company’s growth potential.
Funding Details and Investors
The funding round saw participation from existing investors such as Peer Capital and Sadev Capital. The venture debt component was provided by Alteria Capital.
This mix of equity and debt funding will enable BIDSO to accelerate its expansion plans while maintaining capital efficiency.
How BIDSO Plans to Use the Funds
According to co-founder Vivek Singhal, the fresh capital will be used to:
- Strengthen core teams across design, operations, and demand
- Expand manufacturing capacity
- Scale operations in both domestic and international markets
The company is also planning to diversify beyond toys into adjacent consumer categories, including:
- Household products
- Small appliances
This expansion will leverage BIDSO’s existing expertise in plastic moulding and metal fabrication.
Read more here: How to Raise Funding in India: The Complete 2025 Guide
About BIDSO: A Full-Stack Manufacturing Partner
Founded in 2022 by Rahul Agarwal, Vivek Singhal, and Aditya Krishnakumar, BIDSO operates as a manufacturing solutions provider that helps brands design and produce products end-to-end.
The company manages the complete lifecycle, including:
- Product design
- Factory manufacturing
- Quality control
- Delivery and logistics
Its focus on customization, cost efficiency, and operational reliability makes it a valuable partner for growing consumer brands.
Product Portfolio and Workforce
BIDSO manufactures a range of products in the kids’ and mobility segment, such as:
- Kick scooters
- Tricycles
- Ride-ons
- Baby walkers
The startup currently employs around 30 full-time staff and 20 contractual workers, supporting its expanding operations.
FOCO Model Driving Scalable Growth
BIDSO follows a Franchise-Owned, Company-Operated (FOCO) model. Under this approach:
- Manufacturing units are owned by partners
- Operations and management are handled by BIDSO
This strategy allows the company to scale rapidly without heavy capital expenditure.
Manufacturing Footprint and Expansion Plans
The company operates six manufacturing units across India, including:
- Delhi NCR
- Goa
- Rajkot
- Pondicherry
Currently, BIDSO has an annual production capacity of around ₹120 crore, with plans to scale it up to ₹200–240 crore in the coming year.
Industry Outlook
With increasing demand for cost-efficient, high-quality manufacturing solutions, startups like BIDSO are well-positioned to benefit from India’s growing role as a global manufacturing hub.
The company’s expansion into new product categories and international markets could further strengthen its position in the competitive manufacturing ecosystem.
Ruchi Kumar is the associate editor at Entrepreneur News Network and TVW News India, where she leads editorial strategy, brand storytelling, and startup ecosystem coverage. With a strong focus on innovation, business, and marketing insights, he curates impactful narratives that spotlight India’s evolving entrepreneurial landscape. She has written extensively on fintech, AI and emerging startups.