Hyderabad-based manufacturing tech startup Workroom Automation has secured ₹6.2 crore in seed funding in a round led by Equirus InnovateX Fund. The round also saw participation from Astir Ventures, Venture Catalysts Group, and several prominent angel investors.
Funding to Accelerate Product and Market Expansion
The fresh capital will be used to:
- Enhance product development and platform capabilities
- Strengthen go-to-market strategies
- Expand enterprise sales and partnerships
- Improve customer success and delivery functions
A key focus area for the company will be advancing its AI-driven planning engine and building deeper integrations across enterprise systems like ERP, MES, and shopfloor technologies.
Building a Connected Factory Ecosystem
Founded by Abhinav Atthota and Rohan Agarwal, Workroom Automation is developing a connected factory platform that acts as an intelligence layer across manufacturing operations.
The platform integrates data from:
- ERP (Enterprise Resource Planning) systems
- MES (Manufacturing Execution Systems)
- Machines and shopfloor workflows
This unified approach enables real-time decision-making and automated execution across production environments.
AI-Powered Planning for Smarter Manufacturing
At the core of Workroom Automation’s offering is its AI-powered planning engine, which:
- Converts demand forecasts into daily production plans
- Adjusts dynamically based on constraints like machine availability, workforce changes, and material flow
- Optimizes capacity utilization and reduces production delays
This helps manufacturers achieve greater efficiency, accuracy, and operational agility.
Expanding Across Key Industries
The company has already begun deploying its platform across factories in sectors such as:
- Automotive
- Electronics
- Industrial machinery
- Consumer goods
It is now focused on scaling deployments across multiple facilities within enterprises and expanding its footprint among mid-sized and large manufacturing companies.
Vision: Autonomous Factories
Workroom Automation aims to build a unified operating system for manufacturing, combining:
- Planning
- Orchestration
- Automation
The long-term goal is to enable autonomous factory operations, where systems can independently optimize production with minimal human intervention.
Industry Outlook
As Industry 4.0 adoption accelerates, demand for AI-driven manufacturing platforms is growing rapidly. Startups like Workroom Automation are well-positioned to capitalize on this shift by helping factories become smarter, more efficient, and data-driven.
Ruchi Kumar is the associate editor at Entrepreneur News Network and TVW News India, where she leads editorial strategy, brand storytelling, and startup ecosystem coverage. With a strong focus on innovation, business, and marketing insights, he curates impactful narratives that spotlight India’s evolving entrepreneurial landscape. She has written extensively on fintech, AI and emerging startups.