ClayCo has raised ₹34.59 crore (approximately $4.1 million) in a Series A funding round led by Twenty-Nine Capital Partners Ventures Ltd, with participation from ICMG Global Ventures II Pte. Ltd..
The fresh capital will be used to accelerate product innovation, expand into new categories, and strengthen working capital as the company scales rapidly in India’s premium skincare market.
Strong Growth Momentum in Premium Skincare Segment
ClayCo has demonstrated impressive growth, with revenue increasing from:
- ₹5 crore in FY2023–24
- ₹33 crore in FY2024–25
- ₹72 crore in FY2025–26
This represents a 14x growth over two years, positioning the brand among the fastest-growing players in India’s premium skincare segment.
Focus on Research-Driven Product Development
The company’s product strategy is centred on science-backed formulations and clinical validation.
ClayCo offers a focused range of products priced between ₹600 and ₹1,300, including popular offerings such as:
- Rice & Sake Mask
- Enzyme Scrub
These products have gained traction among consumers seeking performance-driven and formulation-led skincare solutions.
Bringing Global Skincare Trends to India
ClayCo has introduced advanced skincare ingredients such as:
- Exosomes
- Retinal
By combining global innovation with local consumer needs, the brand aims to deliver high-quality, results-oriented skincare products for Indian customers.
Founder Vision and Market Opportunity
Niharika Jhunjhunwala, Founder and CEO of ClayCo, highlighted that the brand was created to offer world-class skincare solutions within India, eliminating the need for consumers to rely on international brands.
She emphasized that the new funding will help the company expand faster into new categories and deepen its connection with Indian consumers.
Investor Perspective
Gen Funahashi noted that ClayCo’s approach of blending Japanese beauty heritage with modern scientific innovation aligns with the firm’s vision of cross-border collaboration.
The partnership aims to leverage Japan’s expertise in skincare while tapping into India’s rapidly growing beauty market.
Expansion Strategy
ClayCo plans to deploy the funds across three key areas:
- Expanding its product portfolio into adjacent segments such as body care and hair care
- Strengthening brand positioning through targeted marketing initiatives
- Scaling supply chain and inventory infrastructure
Strengthening D2C and Online Presence
The company is also focused on expanding its distribution channels, including:
- Direct-to-consumer (D2C) platforms
- Major online marketplaces such as Nykaa and Amazon
This strategy will help ClayCo reach a broader consumer base across India.
Industry Outlook
India’s premium skincare segment is witnessing rapid growth, driven by increasing consumer awareness, demand for quality products, and the rise of digital-first brands.
Startups like ClayCo are capitalising on this trend by offering science-backed, globally competitive products tailored for Indian consumers.
Ruchi Kumar is the associate editor at Entrepreneur News Network and TVW News India, where she leads editorial strategy, brand storytelling, and startup ecosystem coverage. With a strong focus on innovation, business, and marketing insights, he curates impactful narratives that spotlight India’s evolving entrepreneurial landscape. She has written extensively on fintech, AI and emerging startups.