Ecom Express Limited, a technology-driven end-to-end logistics solutions provider, has announced the appointment of Pallavi Tyagi as its Chief Marketing Officer. Over the past several months, Ecom Express has been actively expanding its leadership team to include diverse industry experts and veterans in various key areas such as product development, growth, financial controls, and operations.
Pallavi Tyagi joins Ecom Express as the CMO and Digital Sales Head, tasked with spearheading Brand Transformation and conceptualizing Marketing Initiatives across all channels. With over 18 years of extensive experience in Business, Products, and Operations, she brings a wealth of knowledge in connecting marketing strategy with implementation expertise to drive tangible business outcomes. Having worked across different sectors including Airtel Business, Marketing Communication Agencies, and Solutions-Digitas, Pallavi has developed comprehensive brand and communication strategies, successfully executing integrated marketing plans across various verticals. Her diverse experience is expected to play a crucial role in expanding Ecom Express’s market presence and enhancing its customer experience.