indē wild, the pioneering Ayurvedistry™ beauty brand co-founded by global entrepreneur Diipa Büller-Khosla, has successfully closed a $5 million funding round. The investment was led by Unilever Ventures, with continued support from SoGal Ventures and True.
This milestone follows indē wild’s rapid expansion in India, the US, and the UK, where it has emerged as a leading force in heritage-inspired, science-backed beauty. The brand’s success, particularly with its Champi Hair Oil, reflects the growing global demand for authentic Ayurvedic products infused with modern chemistry.
indē wild’s Rapid Growth & Global Recognition
Champi Hair Oil: The #1 Bestseller on Nykaa
Within just two years of its launch, indē wild’s signature Champi Hair Oil has claimed the #1 bestseller spot on Nykaa, India’s top beauty e-commerce platform. The product has outperformed global beauty giants like Olaplex, L’Oréal, and Kama Ayurveda, demonstrating the rising appeal of heritage-driven beauty brands.
Sephora Partnership & Global Expansion
Building on its success, indē wild was selected for the prestigious ‘Sephora Accelerate’ program. This led to a strategic partnership with Sephora, further solidifying its position as a global beauty brand. The brand is now gearing up for its Sephora UK and upcoming Sephora US launches.
Community-Centered Innovation & Viral Product Success
A Beauty Brand Built on Consumer Insights
indē wild’s unique approach to product development and marketing focuses on deep community engagement. The brand conducted over 60 consumer focus groups across the US, UK, and India, ensuring that every product is conceptualized, tested, and refined based on real user feedback.
Financial Strength & Sustainability
indē wild has maintained strong financial health, achieving double-digit contribution margins and EBITDA profitability in parts of the last year. This demonstrates long-term sustainability and scalability in the rapidly evolving beauty market.
What the Leaders Are Saying
💬 Diipa Büller-Khosla, Founder, indē wild:
“Today’s generation seeks brands that reflect their identity. The most impactful brands are built on deep listening, constant evolution, and empowering communities to co-create their journey. As our community continues to grow and shape our path, I am beyond excited to scale indē wild to new heights and redefine beauty through Ayurveda and modern science.”
💬 Oleg Büller-Khosla, CEO, indē wild:
“Partnering with Unilever Ventures marks a significant milestone for us. Their expertise in clean beauty, consumer insights, and strategic scaling will enable indē wild to grow even faster in the global market.”
💬 Rachel Harris, Partner, Unilever Ventures:
“indē wild blends Ayurveda’s wisdom with the efficacy of modern science, meeting today’s beauty consumer’s holistic needs in an accessible way. With highly engaged global communities, indē wild is redefining what it means to be an Ayurveda-inspired brand.”
The Future of indē wild: Scaling Ayurvedistry™ Worldwide
Expansion into Sephora UK & US for wider international availability
Strengthening community-led product innovation to continue disrupting the beauty industry
Deepening global consumer engagement while maintaining financial sustainability
With this latest investment, indē wild is set to redefine Ayurvedic beauty on a global scale, merging cultural authenticity with scientific innovation. As demand for clean, holistic beauty solutions continues to rise, indē wild is perfectly positioned to lead the movement.