Trupeer, a Bengaluru-based AI video platform, has secured $3 million in seed funding to redefine how modern teams produce product walkthroughs, demos, and tutorials at scale. The round was led by RTP Global, with additional backing from Salesforce Ventures and a syndicate of 20+ prominent CIOs and CTOs as angel investors.
Enabling Instant, Professional-Grade Product Videos with AI
Founded in 2023 by Shivali Goyal and Pritish Gupta, Trupeer aims to remove the traditional friction of video content creation—such as editing delays, technical handoffs, and complex software. Its proprietary AI engine transforms a simple screen recording into a polished, professional video in seconds, complete with:
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Studio-quality voiceovers
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Humanlike AI avatars
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Cursor tracking
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Automatic zooms and subtitles
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Multilingual support (over 30 languages)
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Step-by-step documentation with screenshots and summaries
Trupeer also allows users to generate multiple versions of the same video tailored to audience, language, or tone, making it easy to deploy across customer success, IT, sales, L&D, and product teams.
“Software should be easy to explain. But until now, making good product videos meant spending hours editing or thousands of dollars on production,” said Shivali Goyal, CEO and Co-founder of Trupeer. “We built Trupeer so anyone—from IT leads to customer success reps—can turn a quick demo into a polished video that’s useful, searchable, and scalable.”
Vision for the Future
Beyond screen recordings, Trupeer plans to introduce advanced features like:
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Video generation from documents
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Personalized content delivery at scale
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Native integrations with CRMs, LMSs, and workflow platforms
The startup currently claims usage by over 10,000 teams worldwide, and aims to become the go-to platform for creating and sharing searchable, contextualized product content without the cost or complexity of traditional production tools.
Competing in a Growing Market
Trupeer enters a competitive landscape alongside platforms like Loom, Arcade, Guidde, and Scribe. However, its unique blend of multi-modal AI, real-time documentation, and avatar-enhanced videos is positioning it as a strong alternative for enterprises seeking high-quality explainer content without heavy technical input.
With fresh capital and a robust roadmap, Trupeer is poised to lead the next wave of AI-led content automation for SaaS and enterprise teams worldwide.