Seattle, WA – December 2025: Customer engagement software startup Ambassador has raised $7 million in new funding to accelerate growth and enhance its platform that helps businesses track, manage, and act on customer feedback in real time.
The funding round follows the launch of HiroAI, Ambassador’s new artificial intelligence (AI) layer built to analyze customer engagement data and recommend actions that drive better retention, loyalty, and revenue growth.
A Unified Platform for Customer Engagement
Ambassador’s software enables marketing and revenue teams to manage everything from referrals, surveys, loyalty programs, and email outreach to other customer engagement workflows — all from a single, integrated platform.
The startup says it currently serves more than 200 customers globally, including several large enterprises across telecom, fintech, and B2B software sectors.
With businesses increasingly consolidating tools to reduce complexity, Ambassador’s platform aims to give teams the insights they need to act quickly and strategically, without adding unnecessary systems.
Introducing HiroAI: Smarter Feedback, Human Decision-Making
Launched alongside the new funding, HiroAI is designed to help marketing and customer success teams make sense of complex engagement data scattered across different systems.
The AI layer doesn’t replace human decision-making but instead guides teams with actionable insights — such as which customers are at risk of churn or which campaigns could drive higher engagement.
“We’re actually building the most connected AI feedback network on the planet,” said Geoff McDonald, CEO of Ambassador.
McDonald added that Ambassador is also using its own AI technology internally to automate manual processes such as lead scoring and customer outreach, freeing teams to focus on higher-value work.
The company currently employs 22 team members.
Investors and Strategic Backers
Ambassador’s latest $7 million funding round features a strong group of investors, including several former executives from Zipwhip, a Seattle-based business texting startup acquired by Twilio in 2021.
The investor lineup includes:
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John Larson, Zipwhip co-founder and now Chief Strategy Officer and Co-founder at Ambassador, who called this his “biggest personal bet as an investor.”
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Archibald Cox Jr., former Chairman of Barclays
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VentureUs
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Former Zipwhip executive James Lapic
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Seattle-based investors Cliff Monlux and Paul Stahura
With this round, Ambassador’s total funding now stands at $11 million.
From Acquisition to Acceleration
Ambassador was acquired from Intrado in 2021, and since then, the team — led by CEO Geoff McDonald, who previously co-founded Element Data — has focused on rebuilding the platform into a modern, AI-driven engagement solution.
The new funding will help Ambassador expand its engineering, data science, and go-to-market teams, as well as scale HiroAI’s capabilities to meet growing demand for intelligent, connected marketing tools.
As marketing budgets tighten and automation becomes essential, Ambassador is positioning itself as a central hub for feedback intelligence — bridging the gap between data, customer sentiment, and business action.
Ankitt Yadu is the Editor at Entrepreneur News Network and TVW News India, where he leads editorial strategy, brand storytelling, and startup ecosystem coverage. With a strong focus on innovation, business, and marketing insights, he curates impactful narratives that spotlight India’s evolving entrepreneurial landscape.