Dubai/Seoul — December 2025: Global mobility leader Kia Corporation has announced the appointment of Hoo Gon Kim as the new President of Kia Middle East and Africa (MEA), effective January 1, 2026. Kim succeeds SooHang Chang, who will transition to his new role as President and CEO of Kia Europe.
This leadership transition underscores Kia’s continued focus on strengthening its regional presence and driving sustainable long-term growth across the Middle East and Africa — key regions in the company’s global strategy.
Hoo Gon Kim: A Veteran Leader with Global Experience
With nearly 30 years at Kia, Hoo Gon Kim brings a wealth of experience in regional operations, market development, and strategic leadership. His career spans senior roles across the Middle East, Asia Pacific, and Europe, including assignments in vehicle assembly operations (CKD) and global performance management.
Kim has been instrumental in expanding Kia’s market share, improving operational performance, and spearheading new technologies and business models tailored to diverse regional markets. His global expertise and deep understanding of multi-market environments uniquely position him to lead Kia’s next phase of growth in the MEA region.
“I am honored to take on this role at a pivotal time for Kia Middle East and Africa,” said Hoo Gon Kim. “The region presents immense opportunity, and together with our partners, we will focus on delivering innovative mobility solutions, enhancing customer experience, and driving sustainable growth aligned with Kia’s global vision.”
Driving Growth and Innovation Across the MEA Region
In his new role, Kim will prioritize strengthening partnerships, expanding Kia’s product portfolio, and aligning regional strategies with Kia’s mission to become a Sustainable Mobility Solutions Provider. This includes catering to diverse consumer needs through both ICE and EV line-ups, ensuring Kia remains at the forefront of innovation and sustainability.
Kia also extended its appreciation to SooHang Chang for his impactful leadership as President of Kia Middle East & Africa. Under his tenure, Kia significantly reinforced its regional competitiveness, expanding its electric vehicle presence and enhancing brand strength across key markets.
About Kia Corporation
Founded in 1944, Kia Corporation is a global mobility brand dedicated to creating sustainable transportation solutions for consumers and communities worldwide. Operating in over 190 markets, with 52,000 employees and manufacturing facilities in six countries, Kia sells approximately three million vehicles annually.
The company continues to lead the global shift toward electrification, offering a growing portfolio of battery-electric and hybrid vehicles. Guided by its brand slogan, “Movement that inspires,” Kia remains committed to empowering customers through innovation, design, and mobility experiences that shape the future of transportation.
Ruchi Kumar is the associate editor at Entrepreneur News Network and TVW News India, where she leads editorial strategy, brand storytelling, and startup ecosystem coverage. With a strong focus on innovation, business, and marketing insights, he curates impactful narratives that spotlight India’s evolving entrepreneurial landscape.