GURUGRAM, India — Mindcase, a market intelligence startup focused on AI-driven business insights, has raised ₹1.5 crore in a pre-seed funding round led by early-stage venture capital firm AJVC.
The fresh capital will be used to scale Mindcase’s self-serve SaaS platform, expand its data and intelligence coverage across new sectors and geographies, and accelerate its global go-to-market strategy, the company said.
Building AI-Driven Market Intelligence at Scale
Founded by Kritish Puri and Saurabh Shubham, alumni of the Indian Institute of Management Ahmedabad, Mindcase leverages hundreds of proprietary AI agents and automated workflows to convert large volumes of unstructured market and consumer data into actionable insights.
The platform is designed to support strategy, research, and business teams, enabling faster and more informed decision-making without the need for manual data synthesis.
Transitioning From Enterprise Solutions to Self-Serve SaaS
Based in Gurugram, Mindcase has been working with large enterprises through customised market intelligence engagements. The company is now expanding its reach by scaling a self-serve SaaS platform, aimed at driving broader adoption, repeat usage, and faster deployment across teams.
The SaaS offering allows businesses to access ready-to-use insights more efficiently, positioning Mindcase within the growing market for AI-powered market intelligence and business analytics tools.
Product Roadmap and Global Expansion Plans
Looking ahead, Mindcase plans to deepen its product capabilities by introducing more advanced agentic AI workflows, supporting a wider range of use cases across industries, and continuing to build a robust intelligence platform for global business and strategy teams.
The company sees increasing demand for real-time, AI-driven insights as organisations seek to respond more quickly to market shifts and changing consumer behaviour.
AJVC’s Growing Early-Stage Portfolio
Mindcase joins a growing portfolio of early-stage startups backed by AJVC, led by investor Aviral Bhatnagar. Other companies supported by the firm include Care Dale, HandyPanda, Multibagg AI, Nuyug, Mithila Foods, Jaagruk Bharat, TruFides AI, Chop Finance, Gaadi Mech, and Iztri.
The investment underscores AJVC’s focus on backing AI-led and technology-first startups at an early stage, particularly those building scalable platforms for enterprise use.
Ruchi Kumar is the associate editor at Entrepreneur News Network and TVW News India, where she leads editorial strategy, brand storytelling, and startup ecosystem coverage. With a strong focus on innovation, business, and marketing insights, he curates impactful narratives that spotlight India’s evolving entrepreneurial landscape.