SAN FRANCISCO | February 4, 2026 — Fibr AI, a startup building an Agentic Web Experience Layer to help businesses unlock revenue from digital traffic, has raised $7.5 million in seed funding. The round was led by Accel, with participation from WillowTree Ventures and MVP Ventures, along with angel investors and advisors who are operators from Fortune 100 companies.
Reimagining the Website as an Intelligent Revenue Engine
Founded by Ankur Goyal—also known as AJ—and Pritam Roy, Fibr AI is rethinking how high-traffic, consumer-facing websites operate. While digital marketing has become increasingly dynamic and data-driven, most websites continue to deliver static experiences that assume the same journey works for every visitor.
This disconnect often leads to broken user journeys, inefficient marketing spend, and lost revenue, especially as traffic increasingly comes from diverse sources such as search engines, paid advertising, recommendation systems, and AI-driven discovery platforms.
Fibr AI aims to close this gap by transforming websites into context-aware, adaptive systems that continuously optimise the experience for every visitor—whether human users or AI agents.
Building the “Agentic Web”
“Marketing has become intelligent everywhere except the website,” said Ankur Goyal, CEO and co-founder of Fibr AI. “We’re building the Agentic Web, where every URL operates as a living experience system that understands context and responds in real time—for humans, cohorts, and even AI agents. The website stops being a passive destination and becomes an active part of the growth stack for marketers and CMOs.”
Fibr’s platform brings AI agents directly into the web experience layer, enabling real-time personalisation, intent recognition, and adaptive journeys without requiring multiple tools, agencies, or large internal teams.
Investor View: Addressing a Growing Infrastructure Gap
Investors backing the round highlighted the growing limitations of traditional website infrastructure.
“Most websites today still run on infrastructure built years ago,” said Prayank Swaroop, Partner at Accel. “CMS platforms are effective at publishing content, but not at understanding context or adapting in real time. That gap is becoming more visible in conversational discovery, like ChatGPT and LLM-driven advertising, where users arrive with high intent and ready to act.”
He added that Fibr’s approach is compelling because it consolidates what previously required multiple tools and teams into a single system, enabling true one-to-one digital experiences at scale.
Riding the Shift Toward AI-Driven Discovery
As AI-powered search, conversational interfaces, and large language models increasingly influence how users discover products and services, websites are under pressure to evolve beyond static pages. Fibr AI positions itself at the intersection of AI, marketing technology, and web infrastructure, enabling brands to respond instantly and intelligently to user intent.
With the new funding, Fibr AI plans to continue building its Agentic Web platform and expand adoption among businesses seeking to improve conversion, engagement, and revenue performance from their digital properties.
Ruchi Kumar is the associate editor at Entrepreneur News Network and TVW News India, where she leads editorial strategy, brand storytelling, and startup ecosystem coverage. With a strong focus on innovation, business, and marketing insights, he curates impactful narratives that spotlight India’s evolving entrepreneurial landscape.