Nitro Commerce Acquires Zodiac Labs AI

Enterprise technology startup Nitro Commerce has acquired Zodiac Labs AI, a Gurugram-based artificial intelligence startup, in a strategic move aimed at strengthening its analytics and automation capabilities for India’s rapidly growing quick commerce sector. The acquisition comes shortly after Nitro Commerce secured fresh funding to scale its technology platform and expand its product offerings.

While the companies have not disclosed the financial value of the deal, the acquisition signals Nitro Commerce’s ambition to build deeper AI-powered solutions for brands navigating the fast-paced world of instant delivery platforms.

Building AI Infrastructure for Quick Commerce

Quick commerce has become one of the fastest-growing segments of India’s digital economy. Platforms such as Blinkit, Zepto, and Swiggy Instamart have transformed consumer expectations by enabling deliveries within minutes.

However, for brands selling products on these platforms, the operational complexity can be overwhelming. From managing inventory across multiple dark stores to tracking fluctuating prices, discounts, and advertising budgets, the amount of real-time data brands must analyze continues to grow.

Nitro Commerce believes artificial intelligence can play a key role in simplifying this complexity.

According to Umair Mohammed, founder and chief executive of Nitro Commerce, speed has become the defining factor in modern commerce.

“Speed is the new currency of Indian commerce. While brands struggle with the cost of scaling, Zodiac by Nitro provides them with an AI copilot that makes exponential growth possible,” Mohammed said. “It has autonomous AI agents that do 90 percent of the heavy lifting, allowing brands to stay ahead in the quick commerce race.”

With the acquisition of Zodiac Labs AI, Nitro Commerce plans to embed advanced agentic AI technology into its platform to help brands not only analyze their performance but also take action automatically.

Tackling Data Overload in Quick Commerce

One of the biggest challenges facing brands operating in quick commerce is the sheer volume of data generated across platforms.

According to Nikhil Garg, co-founder and chief technology officer of Zodiac Labs AI, the rapid pace of operations often leads to decision paralysis among brand teams.

“Inventory, ad spends, discounts and competitor pricing change every minute across hundreds of dark stores,” Garg explained. “Brands are dealing with thousands of SKUs across multiple warehouses, which leads to analysis paralysis.”

This constant flow of data requires brands to monitor multiple variables simultaneously. Without the right tools, teams can struggle to identify trends, optimize inventory, or allocate marketing budgets effectively.

Garg believes the integration with Nitro Commerce will help scale Zodiac’s AI-powered solutions beyond simple analytics dashboards.

“By joining forces with Nitro Commerce, we can scale our agentic AI model to move beyond dashboards and deliver real outcomes,” he said.

What Zodiac Labs AI Brings to Nitro Commerce

Founded by Nikhil Garg, Zodiac Labs AI specializes in AI-powered analytics platforms designed specifically for quick commerce brands.

The company’s technology helps businesses monitor and improve their performance across multiple instant delivery platforms.

Some of the key features offered by Zodiac Labs AI include:

• Real-time dashboards to track product performance and SKU-level analytics

• Smart purchase order systems that help brands make better inventory decisions

• Budget management tools that allow companies to allocate marketing spend across platforms

• Sales trend analysis for quick commerce marketplaces

These tools allow brands to understand how their products perform across platforms such as Blinkit, Zepto, and Swiggy Instamart, helping them optimize pricing strategies, marketing investments, and inventory management.

By integrating Zodiac Labs AI’s analytics engine into its ecosystem, Nitro Commerce aims to create a more comprehensive platform for brands operating in the quick commerce environment.

Nitro Commerce’s Vision Beyond D2C

Founded in 2023, Nitro Commerce initially focused on providing AI-powered marketing and customer engagement tools for direct-to-consumer (D2C) brands.

Its technology helps businesses:

• Track marketing campaign performance

• Analyze customer data

• Improve conversion rates

• Generate revenue insights using AI-driven analytics

With the acquisition of Zodiac Labs AI, the company now plans to expand its reach beyond D2C brands and support businesses operating in ecommerce, retail, and quick commerce ecosystems.

The integration will also introduce advanced agentic AI capabilities, enabling the platform to go beyond traditional analytics.

Instead of simply providing insights, the AI agents will be able to recommend and execute actions automatically.

For example, the system could:

• Adjust advertising budgets based on product demand

• Identify inventory shortages in real time

• Suggest purchase order adjustments

• Detect pricing inconsistencies across platforms

This shift toward actionable AI represents a major step forward in how brands manage operations in quick commerce.

A Step Toward Autonomous Commerce Operations

Another key aspect of the acquisition is the joining of Nikhil Garg to Nitro Commerce, where he will continue contributing to the development of the AI platform.

Garg said the partnership will allow Zodiac Labs AI’s technology to evolve beyond providing insights and instead actively support business decision-making.

He emphasized that the future of commerce technology lies in systems that can both analyze data and take intelligent action.

By combining Nitro Commerce’s marketing intelligence tools with Zodiac’s analytics capabilities, the company aims to create a unified AI operating layer for brands selling on quick commerce platforms.

The Bigger Opportunity in Quick Commerce Technology

India’s quick commerce industry is experiencing explosive growth, driven by urban consumers who expect faster deliveries and seamless shopping experiences.

However, as the ecosystem expands, brands face increasing operational challenges.

Managing thousands of products, monitoring advertising performance, and responding to competitor pricing changes in real time requires sophisticated technology.

Startups like Nitro Commerce are positioning themselves as technology partners for brands navigating this complex environment.

With the acquisition of Zodiac Labs AI, Nitro Commerce is taking a major step toward building an AI-powered operating system for quick commerce brands.

If successful, the combined platform could help companies move from reactive decision-making to automated, AI-driven commerce operations, allowing them to compete more effectively in one of the most competitive sectors of the digital economy.