Intel has appointed Santhosh Viswanathan as Vice President and Managing Director for the Asia Pacific and Japan (APJ) region, expanding his leadership role beyond India.
The move reflects Intel’s focus on strengthening its presence across one of the fastest-growing and most diverse technology markets globally.
Expanded Leadership Role Across APJ
In his new position, Santhosh Viswanathan will oversee:
- Business operations across the APJ region
- Brand strategy and market positioning
- Customer relationships and partnerships
His expanded mandate aims to bring greater alignment and unified leadership across the region, enabling Intel to unlock new growth opportunities.
Strategic Importance of the APJ Region
The Asia Pacific and Japan region is a critical market for Intel, driven by:
- Rapid digital transformation
- Expanding technology ecosystems
- Strong demand for semiconductor solutions
Viswanathan highlighted that the region’s strength lies in its people, partners, and innovation ecosystems, making it a key focus area for Intel’s global strategy.
Proven Leadership Track Record
Prior to this appointment, Viswanathan served as Vice President and Managing Director of Intel India, where he played a pivotal role in positioning India as a strategic growth market for the company.
His leadership contributed to:
- Expanding Intel’s market presence in India
- Strengthening customer engagement
- Driving business growth in a competitive tech landscape
Extensive Global and Regional Experience
Viswanathan brings deep experience across global and regional markets. Earlier in his career, he:
- Managed operations across Southeast Asia, Australia, and New Zealand
- Held multiple leadership roles within the APJ region
- Served in the United States as Global Director of Operations
In his global role, he was responsible for:
- Strategy and planning for Intel’s worldwide sales operations
- Driving transformation initiatives to improve sales efficiency
Driving Growth and Transformation
In his new role, Viswanathan is expected to focus on:
- Accelerating growth across APJ markets
- Strengthening partnerships with customers and ecosystem players
- Supporting digital transformation initiatives across industries
His appointment aligns with Intel’s broader strategy to enhance operational efficiency and scale innovation across global markets.
Industry Outlook
The semiconductor industry continues to evolve rapidly, driven by advancements in AI, cloud computing, and digital infrastructure. The APJ region remains central to this growth, with increasing investments in technology and manufacturing.
Intel’s leadership restructuring underscores the importance of strong regional leadership in navigating complex and high-growth markets.
Ruchi Kumar is the associate editor at Entrepreneur News Network and TVW News India, where she leads editorial strategy, brand storytelling, and startup ecosystem coverage. With a strong focus on innovation, business, and marketing insights, he curates impactful narratives that spotlight India’s evolving entrepreneurial landscape. She has written extensively on fintech, AI and emerging startups.