Preventive healthcare startup Ivory has raised $1 million in fresh funding from Draper Associates and SAGE Venture Fund, signaling growing investor interest in cognitive health and early diagnosis solutions.
The funding round was also supported by India’s Ministry of Social Justice and Empowerment as a startup selection partner, and managed by IFCI Venture along with SIDBI.
Focus on Preventive Cognitive Healthcare
Ivory plans to utilize the newly raised capital to:
- Enhance its product capabilities
- Expand clinical services
- Develop advanced tools for cognitive health assessment
The company aims to bring early-stage brain health screening into mainstream healthcare, shifting the focus from treatment to prevention.
Making Cognitive Testing Mainstream
Ivory’s core mission is to make cognitive health checks as routine as other medical tests.
According to cofounder Rahul Krishnan, most individuals seek medical help only when symptoms become severe, which limits the scope for early intervention.
By introducing cognitive testing in the early 40s, the platform aims to:
- Detect potential issues early
- Delay or reduce risks of conditions like dementia
- Improve long-term brain health outcomes
Expanding Across Healthcare Ecosystems
Ivory is also working to integrate cognitive assessment into multiple healthcare touchpoints, including:
- Diagnostics
- Insurance services
- Corporate wellness programs
- Sleep and longevity solutions
This approach positions the startup at the intersection of healthtech, preventive care, and wellness innovation.
Backed by Science and Technology
Founded in 2023 by Issac John and Rahul Krishnan, Ivory leverages:
- Neuroscience and neuropsychology
- Data-driven cognitive analysis
- Clinical-grade assessment tools
Through its mobile platform, users can access:
- Medical-level cognitive tests
- Personalized insights and recommendations
- Continuous tracking of mental performance
The company is supported by experts in neurology, general medicine, and cognitive sciences, ensuring a clinically grounded approach.
Strategic Partnerships for Scale
Ivory is expanding its reach through collaborations with healthcare providers.
One such initiative includes a partnership with Metropolis Healthcare to launch the TruHealth Mind & Body package, which combines traditional blood tests with cognitive assessments.
💡 Why this matters:
This integration brings cognitive health into routine diagnostics, making it more accessible to a wider population.
Why This Funding Matters
The investment in Ivory reflects broader industry trends:
- Rising focus on preventive healthcare solutions
- Increased awareness of mental and cognitive health
- Growing demand for technology-driven healthcare platforms
💡 Key Insight:
Startups that combine clinical expertise with digital tools are shaping the future of proactive and personalized healthcare.
Conclusion
Ivory’s $1 million funding marks an important step in its mission to make cognitive health screening a standard part of healthcare in India.
By combining science, technology, and accessibility, the startup is positioning itself to play a crucial role in early detection, prevention, and long-term brain health management.
Ruchi Kumar is the associate editor at Entrepreneur News Network and TVW News India, where she leads editorial strategy, brand storytelling, and startup ecosystem coverage. With a strong focus on innovation, business, and marketing insights, he curates impactful narratives that spotlight India’s evolving entrepreneurial landscape. She has written extensively on fintech, AI and emerging startups.