Anveshan bags Rs 150 Cr funding led by Vertex Ventures

Clean-label food brand Anveshan has secured ₹150 crore in a Series B funding round led by Vertex Ventures Southeast Asia & India, as the company looks to strengthen manufacturing capabilities, accelerate product innovation, and expand its footprint across India’s rapidly growing health and nutrition market.

The funding round attracted participation from several prominent investors, including the International Finance Corporation (IFC), a member of the World Bank Group, as well as Swiggy co-founder Sriharsha Majety. Existing investors such as Wipro Consumer Care Ventures, Titan Capital Winners Fund, Force Ventures, and boAt co-founders Aman Gupta and Sameer Mehta also backed the round.

Funding to Drive Manufacturing Expansion and Product Innovation

Anveshan plans to utilize the fresh capital to scale its manufacturing operations, introduce new product categories, and strengthen its distribution network across both online and offline channels.

The company also intends to invest in quality assurance infrastructure, sourcing systems, advanced testing capabilities, and procurement processes to ensure consistent product standards as it grows.

In addition, Anveshan aims to deepen its collaboration with traditional producers and micro-entrepreneurs, reinforcing its commitment to sourcing authentic ingredients and supporting local supply chains.

Growing Demand for Clean and Natural Food Products

Founded with a mission to make minimally processed and traditionally prepared food products more accessible, Anveshan has built a strong presence in India’s premium nutrition segment.

Commenting on the funding, co-founder and CEO Kuldeep Parewa said that access to authentic, clean-label food products remains limited for many Indian consumers.

He noted that the new investment will help the company strengthen its sourcing and manufacturing ecosystem, enter new product categories, and reach a significantly larger consumer base across the country.

The company’s portfolio includes products such as A2 Bilona Ghee, cold-pressed oils, raw honey, and a range of Indian superfoods that cater to health-conscious consumers seeking transparency and quality in their food choices.

Investor Confidence in India’s Premium Nutrition Market

Vertex Ventures Southeast Asia & India believes the Indian food and nutrition industry is undergoing a significant transformation as consumers increasingly prioritize product quality, ingredient transparency, and health benefits.

According to Kanika Mayar, Partner at Vertex Ventures, India’s food market is witnessing a premiumization trend, with consumers actively seeking trusted brands that offer authenticity and traceability.

She also highlighted Anveshan’s technology-enabled and scalable supply chain as a key factor behind the investment decision.

Vertex Ventures has previously invested in several successful consumer and technology businesses, including Grab, FirstCry, Nium, and Licious.

Ambitious Revenue Growth Targets

Anveshan reported that it is currently operating at an annualized revenue run rate of approximately ₹280 crore to ₹300 crore.

The company has set an ambitious goal of surpassing ₹1,000 crore in annual revenue within the next 24 to 30 months, driven by category expansion, increased market penetration, and growing consumer demand for clean-label food products.

Founded in 2020 by IIT Guwahati alumni Kuldeep Parewa, Akhil Kansal, and Aayushi Khandelwal, Anveshan has rapidly emerged as a notable player in India’s premium food and wellness segment.

India’s Healthy Food Market Continues to Expand

The investment comes amid strong growth in India’s healthy food and organic products industry.

Consumers are becoming increasingly aware of ingredient quality, food processing methods, nutritional value, and product labeling. This shift in purchasing behavior has fueled demand for natural, minimally processed, and preservative-free food products.

Market research firms project substantial growth for the sector over the coming years.

Industry estimates suggest India’s healthy food market was valued at approximately $25.8 billion in 2025 and could reach nearly $60 billion by 2034. Similarly, the country’s organic food and beverage market is expected to witness strong growth as consumer awareness around health and wellness continues to rise.

Investor Interest Remains Strong in Food and Nutrition Startups

The clean-label and health-focused food category continues to attract significant investor attention.

Recent funding activity in the sector includes nutrition startup Good Monk raising ₹33 crore in a pre-Series A round, while health-focused food brand The Whole Truth secured approximately $51 million in Series D funding. Alimento Agro Foods also raised ₹52 crore to support its growth plans.

These investments reflect continued confidence in India’s evolving food consumption trends and the long-term growth potential of wellness-oriented consumer brands.

Regulatory Focus on Food Transparency Intensifies

The growth of the clean-label segment coincides with increasing regulatory scrutiny around food labeling and marketing claims.

India’s food safety regulator, the Food Safety and Standards Authority of India (FSSAI), has introduced initiatives aimed at improving transparency and consumer protection. The regulator has also taken steps to address misleading marketing claims and strengthen compliance standards across the food industry.

As consumers demand greater accountability and transparency from food brands, companies such as Anveshan are positioning themselves to benefit from the shift toward cleaner ingredients, authentic sourcing, and trusted nutrition products.

With fresh capital, expanding consumer demand, and a growing product portfolio, Anveshan is well-positioned to capitalize on the next phase of growth in India’s health and wellness food market.

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