Enterprise software company ServiceNow has acquired Israeli AI startup ai.work as part of its ongoing expansion in Israel and broader strategy to strengthen its artificial intelligence capabilities. While the companies have not officially disclosed the financial terms, the transaction is reportedly valued at tens of millions of dollars.
The acquisition reinforces ServiceNow’s focus on building intelligent AI-powered enterprise workflow solutions as businesses increasingly adopt autonomous AI agents to improve productivity and automate complex operational processes.
ServiceNow Expands Enterprise AI Portfolio
Founded in 2024, ai.work develops an AI agent platform that enables organizations to automate internal business services and repetitive operational tasks.
Despite being a relatively young company, ai.work has already raised $10 million in funding and built technology designed to help enterprises streamline workflows using intelligent AI systems.
By integrating ai.work’s technology, ServiceNow aims to further enhance its enterprise automation platform, allowing organizations to improve operational efficiency while reducing manual intervention across business functions.
Founded by Former WalkMe Executives
The startup was established by Maor Ezer and Nir Nahum, both former senior leaders at enterprise software company WalkMe.
Maor Ezer previously founded and sold a startup to WalkMe before serving as the company’s Marketing Director and Strategic Advisor to the CEO.
Nir Nahum was a member of WalkMe’s founding team and later served as the company’s Chief Technology Officer (CTO), contributing to the development of enterprise software products used by organizations worldwide.
Their combined experience in enterprise software and digital adoption platforms helped shape ai.work’s AI-first approach to workflow automation.
AI Agents Designed for Enterprise Operations
ai.work develops AI agents capable of understanding business requests, reasoning through workflows, and completing multi-step operational tasks across enterprise systems.
Its platform is designed to:
- Automate repetitive business processes
- Integrate with existing enterprise software
- Navigate approval workflows
- Adapt to organizational policies
- Learn continuously from user interactions
- Reduce manual administrative work
Rather than requiring organizations to replace existing software, the platform works alongside current enterprise applications, making AI adoption easier for businesses.
Shared Vision for the Future of Enterprise Software
Following the acquisition announcement, ai.work’s founders highlighted their long-term vision of transforming enterprise software through intelligent AI systems.
According to the founders, the next generation of enterprise software will move beyond traditional dashboards and workflow builders toward AI systems capable of understanding how organizations operate and independently executing business processes.
They also emphasized that enterprise AI adoption depends not only on technological capabilities but also on trust, governance, security, compliance, and deep workflow understanding.
The founders noted that ServiceNow’s established enterprise platform provides the scale, governance, and operational depth required to bring their AI vision to organizations worldwide.
Growing Demand for Enterprise AI
The acquisition comes amid rapidly increasing enterprise investment in AI-powered workflow automation.
Organizations across industries are deploying AI agents to automate routine business functions, improve employee productivity, reduce operational costs, and accelerate decision-making.
Enterprise software providers are increasingly integrating AI into core business applications covering:
- IT operations
- Human resources
- Customer service
- Finance
- Procurement
- Business process management
As autonomous AI capabilities mature, companies are focusing on platforms that combine intelligent automation with enterprise-grade security and governance.
Israel Remains a Strategic AI Innovation Hub
The acquisition also reinforces ServiceNow’s growing presence in Israel, which continues to be one of the world’s leading technology and artificial intelligence innovation ecosystems.
Israeli startups have become key contributors to advancements in cybersecurity, enterprise software, AI infrastructure, cloud computing, and automation technologies, attracting significant investment and acquisition interest from global technology companies.
Outlook
ServiceNow’s acquisition of ai.work reflects the accelerating evolution of enterprise software toward AI-native business operations.
By combining ai.work’s intelligent AI agent technology with ServiceNow’s enterprise workflow platform, the company is positioning itself to help organizations automate increasingly complex business processes while improving productivity and operational efficiency.
As enterprises continue investing in AI-driven digital transformation, acquisitions focused on intelligent automation and autonomous AI agents are expected to play a central role in shaping the future of enterprise software.
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Ruchi Kumar is the associate editor at Entrepreneur News Network and TVW News India, where she leads editorial strategy, brand storytelling, and startup ecosystem coverage. With a strong focus on innovation, business, and marketing insights, he curates impactful narratives that spotlight India’s evolving entrepreneurial landscape. She has written extensively on fintech, AI and emerging startups.