New Delhi, India | August 10, 2026: Infosys has entered into a 10-year strategic agreement with Crocs, Inc. to help modernise the global footwear company’s core business and IT systems using AI-first platforms.
The long-term collaboration is aimed at simplifying operations, reducing costs and creating a more scalable digital foundation for Crocs as the company responds to changing consumer expectations and an evolving global retail environment.
Infosys To Modernise Crocs’ Core IT And Business Operations
Under the agreement, Infosys will work with Crocs to implement scalable solutions across enterprise IT and business operations.
The transformation is expected to focus on reducing operational complexity, improving agility and creating greater visibility across the organisation.
Infosys said the initiative will seek to break down operational silos and unify data across the business, enabling Crocs to make faster, insight-driven decisions.
The companies also expect the collaboration to support improvements in efficiency, responsiveness and customer experience.
AI-First Approach To Support Global Growth
The partnership comes as retailers and consumer brands increasingly turn to artificial intelligence to improve operational efficiency and respond more quickly to changes in consumer behaviour.
Infosys plans to apply its AI-first capabilities across Crocs’ global operations, with the broader objective of helping the footwear company industrialise digital transformation and scale technology-driven innovation.
The initiative will also address challenges including rising operating costs, inconsistent processes and the need for greater organisational agility.
By standardising processes and improving access to data, the transformation is expected to give Crocs a stronger foundation for responding to changing market conditions.
Crocs Targets A More Resilient Digital Backbone
For Crocs, the agreement is part of a broader effort to create a future-ready technology and operating environment capable of supporting long-term global growth.
Tom Britt, Chief Information Officer at Crocs, said the company was looking for a partner that could combine industry expertise with innovation and operational excellence.
He said Infosys’ delivery frameworks and automation capabilities would help Crocs optimise operations, reduce costs and scale its business while continuing to focus on digital resilience and sustainable growth.
Infosys Sees AI As A Growth Driver For Retail
Karmesh Vaswani, EVP and Global Head of Consumer, Retail & Logistics at Infosys, said the retail industry is undergoing a significant transformation as AI and digital technologies become increasingly integrated into business operations.
He described Crocs’ transformation programme as an opportunity to redesign operations and unlock AI-driven performance improvements across the company’s global business.
The partnership is expected to focus not only on technology modernisation but also on translating AI investments into measurable operational and business outcomes.
A Decade-Long Technology Partnership
The 10-year agreement gives Infosys and Crocs a long-term framework for transforming the footwear company’s technology and business operations.
The collaboration is expected to combine Infosys’ technology and AI capabilities with Crocs’ global retail and footwear expertise.
As the retail sector becomes increasingly data-driven, the ability to integrate enterprise systems, automate processes and deliver real-time insights is becoming an important competitive factor.
For Crocs, the partnership is intended to create a more agile and resilient technology foundation. For Infosys, the agreement further expands its role in helping global consumer and retail companies deploy AI-led transformation at scale.
About Crocs
Crocs, Inc., headquartered in Broomfield, Colorado, operates the Crocs and HEYDUDE brands.
The company’s products are sold in more than 85 countries through wholesale and direct-to-consumer channels.
The new agreement with Infosys is expected to support the company’s continued digital and operational transformation as it scales its global business.
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Ruchi Kumar is the associate editor at Entrepreneur News Network and TVW News India, where she leads editorial strategy, brand storytelling, and startup ecosystem coverage. With a strong focus on innovation, business, and marketing insights, he curates impactful narratives that spotlight India’s evolving entrepreneurial landscape. She has written extensively on fintech, AI and emerging startups.