GURUGRAM, India — August 13, 2026: Gurugram-based home-cleaning products startup Scrubsy has raised ₹27 crore (approximately $3 million) from consumer-focused investment firm V3 Ventures, as the young brand looks to expand manufacturing capacity and accelerate product development.
Operating under BoldChem Science Pvt Ltd, Scrubsy was founded in 2025 by Kartik Sibal, Ishan Suri, Nitin Jain and Aditya Bhasin. The startup develops and manufactures its cleaning products in-house and sells directly to consumers through its website and major online marketplaces.
Funding to support manufacturing expansion
Scrubsy plans to deploy the fresh capital primarily toward increasing its manufacturing capacity and scaling the business. The company also intends to continue investing in its internal manufacturing capabilities and develop new products for the home-cleaning category.
The funding comes as India’s direct-to-consumer market continues to see startups build specialised consumer brands around everyday household requirements.
Building an in-house cleaning products brand
Unlike brands that primarily rely on third-party manufacturing, Scrubsy says it controls both product formulation and manufacturing.
Its portfolio currently covers several household cleaning requirements, including:
- Kitchen cleaners and degreasers
- All-in-one bathroom cleaners
- Multi-purpose foam cleaners
- Footwear cleaning products
The company describes itself as a D2C home-cleaning brand focused on specialised products for different surfaces and cleaning challenges.
Using AI to understand cleaning problems
Scrubsy is also using AI-driven analysis of customer reviews to identify recurring cleaning problems and gather insights for product development.
The approach allows the company to use consumer feedback not only to improve existing products but also to identify potential gaps in the home-care market.
Its foam-based cleaning products are designed to adhere to dirt and stains and work in about 30 seconds, according to the company, with the aim of reducing the need for intensive scrubbing.
V3 Ventures backs Scrubsy
The funding was led by V3 Ventures, an early-stage investment firm focused on consumer brands and backed by Verlinvest.
V3 Ventures’ Indian portfolio includes consumer and lifestyle businesses such as Ugaoo, Deconstruct, Salad Days, go zero and The Hosteller.
For Scrubsy, the investment provides capital to move from an early-stage consumer brand toward greater manufacturing scale while continuing to develop its own product formulations.
The road ahead
Founded only in 2025, Scrubsy is positioning itself around a combination of in-house manufacturing, specialised cleaning solutions, direct-to-consumer distribution and technology-led product development.
The immediate focus will be on expanding production capacity and strengthening the brand’s presence across India’s growing home-care market.
As competition increases among D2C consumer brands, Scrubsy’s ability to translate customer insights into differentiated products — while maintaining manufacturing control — could become an important part of its next stage of growth.
Source: Company information and funding details provided in the source material.
Ruchi Kumar is the associate editor at Entrepreneur News Network and TVW News India, where she leads editorial strategy, brand storytelling, and startup ecosystem coverage. With a strong focus on innovation, business, and marketing insights, he curates impactful narratives that spotlight India’s evolving entrepreneurial landscape. She has written extensively on fintech, AI and emerging startups.