Pinterest, a photo-sharing social media network, has bought ‘The Yes,’ an AI-powered commerce firm, for an unknown fee.
CEO Julie Bornstein, an eCommerce and fashion business expert, and CTO Amit Aggarwal, a computer industry veteran, created The Yes in 2018.
The purchase is expected to finalise in the second quarter of 2022, according to a statement released late Thursday by the firm.
Following the transaction’s completion, Bornstein will report to Ben Silbermann, Pinterest’s Co-Founder and CEO, and will be in charge of the company’s shopping vision and strategy.
The YES app and website will be retired by Pinterest to allow the amalgamated teams to focus on technological integration and evolving their shopping ambitions.