TRIP raises $40 million from celebrity investors as demand for “calm beverages” surges in U.S. wellness market
TRIP, the fastest-growing drinks brand in the United States (according to Spins), has announced a $40 million funding round led by celebrity investors Joe Jonas, Alessandra Ambrosio, Paul Wesley, Ashley Graham, and consumer investment fund Coefficient Capital. The U.K.-born wellness brand, known for its calming beverages and supplements, is on track to deliver $100 million … Read more