Why Most Celebrity Brands in India Fail — And What Entrepreneurs Can Learn From Them
In India, celebrity-led brands are everywhere. From beauty and fashion to wellness and kidswear, nearly every major Bollywood star now has a business. Katrina Kaif launched Kay Beauty, Deepika Padukone introduced 82°E, Kriti Sanon owns Hyphen, and Alia Bhatt created Ed-a-Mamma. But while these celebrity ventures generate buzz, most of them struggle to grow or … Read more