Minimalist - Entreprenuernewsnetwork

Hindustan Unilever Acquires Minimalist: Strengthening Its Beauty & Wellbeing Portfolio

January 22, 2025 by Entreprenuer News Network Bureau

Hindustan Unilever Limited (HUL) has announced the acquisition of the premium, actives-led beauty brand Minimalist. This strategic move represents another significant step in HUL’s transformation journey, focusing on evolving, high-growth demand spaces within the Beauty & Wellbeing sector. About Minimalist: A Rapidly Growing Digital-First Brand Founded in 2020 by Mohit Yadav and Rahul Yadav, Minimalist … Read more

Minimalist ₹3,000 Crore Success Story: Execution at Its Core

January 4, 2025 by Entreprenuer News Network Bureau

Mohit Yadav, CEO & Founder of Minimalist

The Indian D2C skincare industry has witnessed remarkable growth over the past decade, transforming into a competitive space where startups and global giants vie for consumer trust and market share. Amid this fierce rivalry, Jaipur-based Minimalist has emerged as a standout player. Founded in 2018 by brothers Rahul and Mohit Yadav, Minimalist is now poised … Read more