Gurugram-based influencer marketing automation platform Wobb has raised Rs 2.1 crore in pre-seed round from lead investors Titan Capital led by Kunal Bahl and Rohit Bansal (Snapdeal Founders) and Point One Capital.
Founded in 2020 by Ishan Jindal, Wobb is aimed at simplifying influencer hiring and improving measurability using Wobb’s pixel technology, which provides data including sales, traffic, impressions from the influencer campaigns.
“With the latest round of funding raised, we aim to accelerate our product roadmap journey with even better experience for our influencers and marketers. We are organically growing 100 percent month-on-month and seeing high retention and repeatability among our customers. We are also witnessing increasing marketing spend over time, which is translating into higher incomes for our influencers as well. We are glad to be backed by industry leaders who understand our area of work,” Ishan says.