Veg Route, a B2C fresh vegetable Agritech supply chain, announced today that it has received $125K in Pre-Seed Funding. The round was headed by Mohan K, CEO & Mr. Jai Kumar, CTO of Ippopay, Prabhu R, Co-Founder of M2P Fintech, and Omar Bin Brek, Founder of UAE-based Fin-Tech Startup Foloosi.
Veg Route is assisting farmers by removing the need for middlemen. Veg Route is developing a digital and data-driven supply chain platform that allows farmers to sell their food at the best possible price.
Veg Route plans to use the new funding to expand into Tier 2 and Tier 3 cities by leveraging technology, as well as to establish a strong in-house staff that will help the company reach 300 destinations across India by 2025.
Shyam Prashad Rajasekaran, Co-founder & CEO, Veg Route said, “VR is been on the ground for about 12 months, it was a rollercoaster ride from Engaging Farmers to Understanding the Fresh Produce Market and Customer Acquisition in Major Towns even Tier-2 and Tier-3 Cities was the Challenging Factor, hereby we engage funds to raise up better and faster than what we were in last 1 year to make VR India’s most efficient b2c supply chain platform connecting farmers and consumers”