Haus & Kinder, a direct-to-consumer business, has raised Rs10 crore ($1.3 million) in a Pre-Series investment led by angel investor Shaival Desai. Early next year, the company plans to raise another $5 million (about Rs 35 crore) in a Series A fundraising round.
Haus & Kinder plans to utilise the funds to expand its brand and introduce new products in the home and new-born infant categories.
Saket Dhankar and Kanupriya Anand, a husband-wife team, launched a design-centric firm in 2018 that caters to new-age moms and their houses.
The Mumbai-based firm has grown to 400 SKUs in the bedsheet, towel, and baby swaddles areas, serving over 2 million customers across 300 locations in India and the United Arab Emirates.
Commenting on the brand growth, Founder Saket Dhankar, said “Haus & Kinder is now a market leader in the online bedsheets category. With a clear market opportunity in Home and Baby Essentials space, we shall be a D2C brand positioned on design and will scale up fast.”
Commenting on the funding round, Investor Shaival Desai, said “We are impressed with what the Haus & Kinder brand has achieved in the last 3 years in a bootstrapped manner and truly believe in the brand‘s future potential to design impactful products for the Indian millennial moms. We are delighted to be part of Haus & Kinder’s journey.”