Speaking on the fresh round of funding, Abhishek Nehru and Santosh Dabke, Co-founders of Ripplr, said, “With our new model for the FMCG distribution and retail sector, we are in the process of disrupting traditional channels. Our AI/ML-based distribution platform bridges the gap between brands and unorganised retail, solving for both distribution and information asymmetry. We are building one of India’s largest asset-light and tech-enabled FMCG distribution network and will use these fresh funds to scale our business into new geographies and build robust tech capabilities.”
Digital distribution platform RIPPLR raises $12M

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