Digital distribution platform RIPPLR raises $12M

Ripplr, tech-enabled distribution and logistics ecosystem platform, has announced pre-Series round of funding of 12 million.
The round included equity and debt investments from Sojitz Corporation and Stride Ventures, as well as existing investors 3one4 Capital, Zephyr Peacock India Growth Fund, and Chand Family Office – Yukti, as well as eminent early- stage angel investors Vivek and Abhay (Licious founders), Aniketh & Ashish (Solution Infini (now Kaleyra) founders).

Speaking on the fresh round of funding, Abhishek Nehru and Santosh Dabke, Co-founders of Ripplr, said, “With our new model for the FMCG distribution and retail sector, we are in the process of disrupting traditional channels. Our AI/ML-based distribution platform bridges the gap between brands and unorganised retail, solving for both distribution and information asymmetry. We are building one of India’s largest asset-light and tech-enabled FMCG distribution network and will use these fresh funds to scale our business into new geographies and build robust tech capabilities.”

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