Mensa Brands acquires home-grown denim brand, High Star

Mensa has acquired High Star, a digital-first, home-grown denim brand from India that caters to fashion-forward and digital-first consumers, adding another promising name to its storied and fast growing ‘House of Brands.’ High Star, which was founded in 2012, has grown into a prominent denim brand in the digital world, with a diverse assortment of denim products across categories. High Star has made a name for itself in the apparel industry in less than a decade, delivering a selection of fashionable and inexpensive denim-led clothes on top Indian e-commerce platforms such as Myntra, Ajio, Flipkart, and Bewakoof.com, among others.

Founded by Rohit Mirchandani with a vision to make quality, stylish, designer denim clothing available to fashion-forward consumers at pocket-friendly prices, High Star has consistently expanded its range in menswear, women wear, and kids wear segments while ensuring a great customer experience. The brand offers a wide range of jeans, jackets, skirts, jeggings, palazzo, and shorts among other products.

Commenting on the association, Ananth Narayanan, Founder and CEO of Mensa Brands said, “We are excited to welcome High Star to our tech-led house of global brands’. Together, we are working towards boosting the brand’s growth trajectory, setting a target of achieving a 10x gross turnoverfor the brand within the next 4 to 5 years. Our team has outlined a strategic roadmap for expanding the brand’s footprints in the domestic and international markets across channels to reach consumers and continue to improve customer experience.

Speaking about the association with Mensa, Rohit Mirchandani, Founder of High Star, said, “Being part of Mensa Brands will help High Star scale to the astronomical levelswe aim for. Mensa’s team will bring their expertise to expand the brand’s presence pan India and take it global. Within the first year of onboarding, Mensa will support us in areas such as digital marketing, technology, working capital management and channel expansion.”

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