Purplle, an online marketplace for beauty and grooming items, has raised Rs 257.43 crore (about $38 million) in an extended Series D round led by Sequoia Capital and others.
Kedaara Capital and Premji Invest were among the investors in this round, which garnered $106.7 million for the Mumbai-based company.
The news was initially reported by the news website Entrackr, which stated that the investment was raised at a valuation of around $725 million.
Purplle also just acquired Faces Canada, a cosmetics and skincare business previously owned by Sequoia Capital India and managed by a management team. The acquisition was only for the India brand, which has over 1,500 cosmetic retail stores and modern trade outlets in over 140 cities and towns, according to the business.