IoMT Startup for Men’s Health Bonatra Raises 5.5 Cr in Pre-Seed Round

Bonatra, a doctor-led IoMT (Internet of Medical Things) start-up for men’s health issues, has raised 5.5 crores in a pre-seed round led by ITI Growth Opportunities Fund with participation from marquee angel investors like Jitendra Jagadev, Founder, Nestaway and Helloworld, and Rajesh Yabaji, Founder, Blackbuck.

Other investors who participated in the round include Satish Shetty and Anuj Bishnoi, Founders, Morningcart (Big Basket Daily), Ankit Maheshwari, CFO India, Cars24, Divyanshu Anand, VP, Cars24, Ankit Agarwal, VP, Global Business, OYO, Shakeeb Anwar, Head, Virtusa, UK, Sarath Ruthvic, VP, Brookfield, and others.

The funding will be used to expand technology and product offerings, build the team and grow the customer base.

Over the last several years, the incidence of cardio-metabolic diseases in men has considerably increased, and the risk factors continue to be high. Issues such as loss of libido, fatigue, insomnia, receding hairlines, poor muscle mass, depression, repeated infections, and joint pains are commonly seen in young men.

A report by the World Health Organisation indicates that over 20% of India’s population suffers from at least one chronic disease. This rapid rise in chronic diseases such as diabetes, thyroid, BP and obesity can be attributed to sedentary lifestyles, High-stress levels, unhealthy diets and poor nutrition. However, most chronic conditions are reversible through prevention, timely detection, and management. Bonatra was founded with the aim to help people with chronic diseases manage their condition using easy-to-use I0MT devices.

Founded in March 2022 by Rahul Kishore Singh(CEO), Manjari Chandra(CMO), Ramanpreet Singh(COO) and Amit Acharya(CTO), Bonatra is India’s only doctor-led IoMT (Internet of Medical Things) unified health stack solution to treat, manage, and reverse chronic diseases in men.

Bonatra integrates clinical acumen with technology to achieve holistic health for men. The solutions at Bonatra include personalised, targeted lifestyle, nutritional and fitness interventions to balance hormones, managing early andropause, gut reset and correcting gut dysbiosis(imbalance in gut bacteria) and harnessing natural detox procedures to reduce heavy metal toxicity in the body.

The company has served 1000+ patrons and works with 400+ doctors across India. Doctors form an integral part of the team at Bonatra and are invested in the patron’s journey. Over the next six months, Bonatra plans to partner with 2000 doctors to help patrons recover from various conditions like Diabetes, Thyroid, BP, Sexual health issues, Fatty Liver, Weight issues, etc.

Commenting on the investment, Rahul Kishore Singh, CEO and Co-Founder, Bonatra, said, “The incidence of lifestyle disorders in men across ages has increased over the past decade as a result of dietary changes and sedentary lifestyles. We founded Bonatra, intending to enable men to take proactive steps to prevent, manage, and reverse various health conditions. We have received an overwhelming response from our doctor partners and patrons for our holistic healthcare programs. We are pleased with our investors’ further validation of our products and business model. The new investment will accelerate our next phase of growth and enable us to strengthen our presence in the market.”

Mohit Gulati, Managing Partner, ITI Growth Opportunities Fund, said “What sets Bonatra apart is their approach towards managing chronic diseases. It’s a unique mix of medical science, data science, and technology to offer a solution that can positively impact the end consumer. Since its launch in March, Bonatra has demonstrated impressive growth, and it’s evident that they are fulfilling a large unmet need in the healthcare space. The brand is positioned for incredible future growth and has the potential to become a category leader. We are excited to be a part of their growth story.”

Jitendra Jagadev, said, “Bonatra’s founding team is extremely passionate about the cause and deeply strategic in their approach towards business. With their strong understanding of the healthcare market and key collaborations with experienced doctors and highly qualified healthcare professionals, Bonatra has created a scalable business model that can positively impact millions of people suffering from chronic health conditions.”

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