MetaMan, a men’s jewellery business, announced the acquisition of Drip Project, a new-generation cheap luxury jewellery firm, for USD 1 million. This strategic acquisition will strengthen MetaMan’s position in the country’s burgeoning industry for men’s online jewellery. Drip Project Co-Founders – Harsh Maskara will join Metaman as a Co-Founder, and Rohit Golia will join the Board of Advisors.
Drip Project is a market leader in the hip-hop jewellery segment in the country. Rohit Golia and Harsh Maskara founded Drip Project at the end of 2021 with a vision of becoming the top men’s fashion jewellery brand in the country. Rohit has an adept experience in Influencer Marketing, Branding and Social Media Management. Harsh has an excellent track record in operating and scaling online e-commerce businesses at a very young age. Harsh will look after the entire D2C operations, Digital Marketing, Public Relations and Tech for MetaMan. Rohit will be responsible for Influencer Marketing, Media, Branding and Content for MetaMan.
Co-founders of Drip Project, Harsh Maskara & Rohit Golia said, “Drip Project started as a passion project in our living room. Being bootstrapped, we micro-managed every aspect of the business while macro-scaling it. We were always confident about our vision for the brand, basis the foundation of a top-class product, expert skills, and great resources. It’s rewarding to see how in just 10 months, we paved our way to the forefront of the segment and became a name synonymous with hip-hop jewellery. It’s been a fruitful journey full of learnings and with Metaman stepping in, we hope to continue leading the space from the front.”
Talking about the acquisition, Anil Shetty, Co-Founder of MetaMan said, “At MetaMan, we aim to accessorise evolved men through our contemporary designs. We want to be a one-stop shop for all things men and the acquisition of Drip Project will help us make strides toward our goal.”
“This acquisition further diversifies our businesses and extends our footprint, opening the door to greater growth and innovation across the enterprise,” he said.