Blingg, a D2C discovery platform, raises $100K from Decentralised Venture Capital and others

DVC (Decentralized VC), a group of specialised syndicates that invest in businesses from pre-Seed through pre-IPO, led a pre-seed investment round for Blingg, a D2C discovery platform, in which $100,000 was raised. Together with other angel investors, the round included 3PM Ventures founder Pavan Kumar.

Blingg, which Sanil Jain founded in 2021, asserts to have worked with more than 75 direct-to-consumer brands in the food, beverage, health, wellness, and beauty sectors, launched more than 200 new direct-to-consumer products, and distributed more than 10,000 D2C Discovery boxes to its privileged user base.

Jeroen Bertrams, General Partner at DVC, commented on the funding round, stating that many direct-to-consumer (D2C) brands struggle with online marketing and require new avenues to reach their audience. Blingg’s innovative platform, which offers a cost-effective way for D2C brands to reach their target group and collect data on their campaigns, piqued the investor’s interest. Sanil Jain, Blingg’s founder, has a successful track record in the industry, has built a strong team, and has received positive feedback on the platform’s concept. The combination of these factors led to a successful investment round.

Blingg’s Founder, Sanil Jain, stated that they are working on a groundbreaking technology that will help D2C brands in acquiring Ideal Customers in a 10X more efficient way, thereby solving the issue of high customer acquisition costs. The recently raised pre-seed funding will assist in the development of their innovative matchmaking technology for product sampling. Jain expressed his excitement for the future and the positive impact they can make in the D2C sector.

Blingg’s team operates from Mumbai and comprises a rapidly expanding team leading the charge in technology, innovation, and marketing. The platform is accessible on both desktop and app versions, and D2C brands can use it completely free of charge until March 31, 2023.

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