Pluckk, a Mumbai-based direct-to-consumer (D2C) fresh produce startup, has raised ₹100 crore (approximately $10.8 million) in a funding round from existing investor Euro Gulf Investment.
The funding comes as the company looks to strengthen its position in India’s growing food-tech and fresh produce delivery market.
Funding to Drive Expansion and Growth
The fresh capital will be used to:
- Expand operations across new markets
- Strengthen its supply chain and product offerings
- Scale its presence in the competitive online fresh produce segment
The development follows Pluckk’s earlier funding rounds, taking its total capital raised to over $15 million.
Strategic Acquisitions to Build Portfolio
As part of its growth strategy, Pluckk has made key acquisitions to expand its product ecosystem:
- Acquired DIY meal kit platform KOOK
- Acquired nutrition brand Upnourish
These acquisitions have helped the company diversify beyond fresh produce into value-added and health-focused food products.
Business Model and Offerings
Founded in 2021 by Pratik Gupta, Pluckk operates a farm-to-fork platform delivering fresh and lifestyle-oriented food products.
Its offerings include:
- Fresh fruits and vegetables
- Vegan and plant-based products
- Low-carb food options
- Products focused on gut health and immunity
The brand positions itself at the intersection of health, convenience, and premium food consumption.
Strong Presence in Quick Commerce
Pluckk is currently operational in over 50 cities and is available across six quick commerce platforms, reflecting its strong distribution network.
According to the company:
- Quick commerce contributes 60–65% of total revenue
- D2C channels account for 10–15% of business
This highlights the growing importance of instant delivery platforms in driving food-tech growth in India.
Financial Performance
For the financial year ending March 2025:
- Revenue doubled to ₹85 crore
- Losses widened to ₹55 crore, compared to ₹41 crore in FY24
The increase in losses indicates ongoing investments in expansion, operations, and customer acquisition.
Competitive Landscape
Pluckk operates in a competitive market alongside players such as:
- Gourmet Garden
- Kisankonnect
The segment has also seen challenges, with several funded startups like Otipy, Deep Rooted, and Fraazo shutting down despite raising significant capital.
Industry Outlook
India’s online fresh produce and food-tech market is evolving rapidly, driven by:
- Increasing demand for healthy food options
- Growth of quick commerce platforms
- Changing consumer preferences toward convenience
However, the sector remains highly competitive, requiring startups to balance growth, profitability, and operational efficiency.
Pragya Yadav is a Desk Reporter passionate about delivering accurate and engaging news. She covers breaking stories and trending topics with a strong focus on research, clarity, and impactful storytelling.