Indonesian supply chain startup Baskit has raised $4.4 million in the first tranche of its Series A funding round, led by Cento Ventures, with participation from Kaya Founders, Analog Ventures, and Orvel Ventures.
In addition to equity funding, the company has secured a $3 million revolving credit facility from HSBC Innovation Banking, bringing its total funding to $9.9 million since its early-stage rounds in 2023.
Expansion Beyond Indonesia
With fresh capital in hand, Baskit is preparing to expand its operations beyond Indonesia, starting with the Philippines as its first international market.
The company’s distribution model has been developed and refined over the past three years in Indonesia — one of Southeast Asia’s most complex and fragmented supply chain ecosystems. This experience positions Baskit strongly to replicate its success across similar emerging markets.
Reinventing Distribution with Technology
Founded in 2022 by Yann Schuermans, Abhishek Pansari, and Yoonjung Yi, Baskit operates as a go-to-market platform that helps emerging brands reach customers efficiently.
The platform supports multiple sectors, including:
- FMCG
- Beauty and personal care
- Fashion
By integrating logistics, technology, and financing solutions, Baskit enables brands to streamline distribution and scale faster.
A New Model for Supply Chain Startups
Baskit’s approach goes beyond traditional logistics by combining operational infrastructure with data-driven insights.
Key Differentiators:
- Data-led decision-making across supply chains
- Embedded financial services like credit solutions
- Scalable infrastructure tailored for fragmented markets
This hybrid model is increasingly being seen as a blueprint for next-generation B2B SaaS and supply chain platforms.
Strong Unit Economics and Profitability Potential
Industry estimates suggest that Baskit’s gross profit margins are comparable to software companies, highlighting the efficiency and scalability of its business model.
Investor Yuan Lee Chung of Cento Ventures noted that Baskit represents a new wave of startups that are:
- Operationally disciplined
- Capital-efficient
- Focused on building real-world infrastructure
💡 Insight:
Baskit’s ability to combine physical distribution with software-like margins makes it a standout player in Southeast Asia’s startup ecosystem.
Why This Matters
This funding round reflects broader trends in the region:
- Growing investor interest in supply chain and infrastructure startups
- Rising demand for integrated B2B platforms
- Expansion of startups from local to regional markets
As Southeast Asia continues to emerge as a global growth hub, companies like Baskit are playing a crucial role in enabling brands to scale across borders.
Conclusion
Baskit’s $4.4 million Series A funding marks a significant milestone in its journey to transform supply chain distribution in Southeast Asia.
With a proven model, strong investor backing, and plans for regional expansion, the startup is well-positioned to become a key infrastructure player in the evolving B2B commerce ecosystem.
Ruchi Kumar is the associate editor at Entrepreneur News Network and TVW News India, where she leads editorial strategy, brand storytelling, and startup ecosystem coverage. With a strong focus on innovation, business, and marketing insights, he curates impactful narratives that spotlight India’s evolving entrepreneurial landscape. She has written extensively on fintech, AI and emerging startups.