April 2026 | Global Automotive Tech & AI M&A News – Cox Automotive, the world’s largest automotive services and technology provider, has announced the acquisition of Fullpath, a Jerusalem-based company specializing in AI-driven customer data and marketing solutions.
While the financial details of the deal have not been officially disclosed, industry estimates suggest the acquisition is valued at hundreds of millions of dollars.
Strategic Move to Advance AI in Automotive Retail
The acquisition is part of Cox Automotive’s broader strategy to enhance its connected retail platform with advanced AI capabilities.
Fullpath will help:
- Improve customer data management for dealerships
- Enable automated, personalized marketing campaigns
- Strengthen AI-driven decision-making for automotive retailers
This move comes as dealerships navigate an increasingly competitive and technology-driven market.
Fullpath’s AI Platform: Transforming Dealership Operations
Founded in 2013 by Aharon Horowitz, Eliav Moshe, and Yishai Goldstein, Fullpath has developed an AI-powered platform that acts as a central intelligence system for dealerships.
Key Capabilities:
- Combines data from multiple dealership systems
- Creates unified customer profiles
- Enables personalized marketing at scale
- Aligns campaigns with inventory and business goals
The platform helps automotive businesses optimize customer engagement and sales performance.
Strong Presence in the $2 Trillion Automotive Market
Fullpath operates within the $2 trillion U.S. automotive market, serving thousands of dealerships.
It has also been selected as a technology partner by leading global automotive brands, including:
- Porsche
- Jaguar Land Rover
- Mazda
- General Motors
Cox Automotive’s Global Scale & Vision
Cox Automotive is part of Cox Enterprises, a 128-year-old family-owned business with:
- Over $23 billion in annual revenue
- More than 60,000 employees worldwide
The company provides solutions for:
- Automotive dealers
- OEMs and manufacturers
- Fleet operators
- Consumers
Growth & Investment in AI Capabilities
According to leadership at Cox Automotive, the acquisition represents one of its most significant technology investments in recent years.
The integration of Fullpath will:
- Enhance AI and data infrastructure
- Improve platform intelligence and automation
- Deliver faster, smarter tools for dealerships
Fullpath’s Growth & Funding Journey
Fullpath has raised over $55 million from investors such as:
- Riverwood Capital
- Target Global
- PICO Venture Partners
- Aleph
Key Metrics:
- 260+ employees globally
- Offices in Jerusalem, Tel Aviv, and the U.S.
- Expected to surpass $100 million ARR by 2026
Market Outlook: AI Reshaping Automotive Retail
The automotive industry is rapidly evolving with:
- Increased digitalization of dealership operations
- Growing demand for data-driven customer engagement
- Adoption of AI for sales, marketing, and inventory optimization
The acquisition of Fullpath positions Cox Automotive to lead the next phase of AI-powered automotive retail transformation.
Ruchi Kumar is the associate editor at Entrepreneur News Network and TVW News India, where she leads editorial strategy, brand storytelling, and startup ecosystem coverage. With a strong focus on innovation, business, and marketing insights, he curates impactful narratives that spotlight India’s evolving entrepreneurial landscape. She has written extensively on fintech, AI and emerging startups.