India’s agriculture sector is increasingly adopting technology-driven financial and supply chain solutions to improve efficiency, reduce losses, and enhance farmer access to formal credit. In a major development in the agritech and agri-finance space, ONO has raised US$1.2 million in a pre-Series A funding round led by Aeravti Ventures.
The funding round also saw participation from angel investors and Tremis Capital.
ONO to Strengthen AI-Powered Agriculture Platform
The startup plans to use the newly raised capital to:
- Enhance its technology platform
- Expand into new markets
- Strengthen its lending business
- Improve post-harvest supply chain services
Founded by Rama Rao Kancharapu and David Pokuri, ONO operates a data and AI-driven platform focused on post-harvest agriculture supply chains and credit access for Agri-SMEs.
The company currently serves more than:
📊 1.3 lakh users
📍 Across 12 Indian states
📍 Covering over 125 districts
Solving Post-Harvest Agriculture Challenges
India’s agricultural sector faces major challenges after crop production, including:
- Price fluctuations
- Supply chain inefficiencies
- Transportation gaps
- Limited formal credit access
- Lack of real-time market data
ONO aims to address these issues through a unified digital platform that offers:
🌾 Market intelligence
💰 Crop pricing updates
🚛 Logistics support
🏦 Lending access for Agri-SMEs
📱 Supply chain management tools
The platform serves multiple stakeholders including:
- Farmers
- Traders
- Transporters
- Buyers
- Agricultural businesses
Growing Adoption Across India
According to the company, ONO already has:
✔ More than 2,000 paid subscribers
✔ Processed payouts exceeding ₹200 crore
✔ Facilitated transportation of over 25,000 metric tonnes of agricultural produce
The startup says its platform supports long-distance agricultural trade routes while improving transaction efficiency across the post-harvest ecosystem.
Expansion into Agri-Lending
As part of its growth strategy, ONO has also acquired a significant stake in a Non-Banking Financial Company (NBFC).
This move is expected to help the startup:
- Expand lending operations
- Improve credit access for Agri-SMEs
- Strengthen financial service offerings
- Build deeper financing infrastructure for agriculture businesses
The acquisition reflects a broader trend where agritech startups are increasingly integrating financial services into their platforms to create end-to-end agricultural ecosystems.
AI and Data Becoming Critical in Agriculture
India’s agritech sector is rapidly evolving with startups leveraging:
🤖 Artificial Intelligence (AI)
📊 Data analytics
🌐 Digital marketplaces
🚚 Supply chain technology
💳 Embedded finance solutions
to modernize agricultural operations and improve rural financial inclusion.
AI-powered platforms are helping agriculture businesses make better decisions related to:
- Crop pricing
- Market demand
- Inventory planning
- Transportation efficiency
- Credit risk assessment
Agri-Finance Sector Attracting Investor Attention
Investor interest in agritech and agri-finance startups continues to grow as India focuses on:
✔ Rural digitization
✔ Farmer income growth
✔ Supply chain modernization
✔ Financial inclusion
✔ Food security
Startups working on post-harvest infrastructure and agri-lending are particularly gaining traction because they address some of the largest inefficiencies in India’s agricultural economy.
Industry experts believe that improving post-harvest logistics and access to formal financing could significantly reduce agricultural losses and improve income opportunities for small and medium-sized agricultural businesses.
Conclusion
With fresh funding and expansion into lending infrastructure, ONO is aiming to strengthen its role in India’s rapidly growing agritech and agri-finance ecosystem.
By combining AI-powered supply chain management with embedded financial services, the startup is positioning itself as a technology-driven platform focused on improving efficiency, transparency, and credit accessibility in India’s agricultural value chain.
As digital agriculture adoption accelerates across the country, startups like ONO could play a key role in transforming how agricultural businesses access logistics, market information, and formal financing.
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Ruchi Kumar is the associate editor at Entrepreneur News Network and TVW News India, where she leads editorial strategy, brand storytelling, and startup ecosystem coverage. With a strong focus on innovation, business, and marketing insights, he curates impactful narratives that spotlight India’s evolving entrepreneurial landscape. She has written extensively on fintech, AI and emerging startups.