India-based at-home beauty and wellness startup Yes Madam has secured ₹50 crore (approximately $5.22 million) in funding from Info Edge Growth Fund in its first external investment round.
The fresh capital will support the company’s expansion strategy as it looks to strengthen its presence across more Indian cities while enhancing technology infrastructure and customer experience.
Funding to Support Expansion and Technology Growth
According to the company, the investment will primarily be used for:
- Geographic expansion across India
- Technology development
- Strengthening the service partner ecosystem
- Improving customer experience
- Scaling operational infrastructure
Yes Madam also plans to launch social impact initiatives as part of its long-term growth strategy.
Aditya Arya, Co-founder and CEO of Yes Madam, said the company remains focused on building a sustainable business model while supporting women empowerment through flexible livelihood opportunities.
He added that a portion of the funding will also support a new initiative aimed at providing free education for children of service partners who cannot afford schooling.
Investors Highlight Strong Business Efficiency
Amit Behl, Partner at Info Edge Growth Fund, said the company stood out because of its strong capital efficiency and customer-driven business model.
According to the investor, the startup has built a strong value proposition in India’s rapidly growing beauty and wellness services market.
Rishabh Katiyar, Partner at Info Edge Growth Fund, also highlighted the company’s category-focused innovation and its emphasis on customer experience and service partner livelihood generation.
Industry observers say India’s at-home services segment continues to grow rapidly due to:
- Increasing digital adoption
- Convenience-focused consumers
- Urban lifestyle changes
- Growing demand for professional beauty services at home
Yes Madam Expands Across India
Founded in 2016 by:
- Mayank Arya
- Aditya Arya
- Akanksha Vishnoi
Yes Madam provides:
- Salon services at home
- Spa and wellness services
- Beauty treatments for men and women
Popular offerings include:
- Waxing
- Facials
- Haircare services
- Grooming treatments
The startup gained wider visibility after appearing on Shark Tank India in 2024.
Currently, the company operates in:
- Around 55 cities across India
and handles approximately:
- 7 lakh bookings every month
Since launch, the startup claims to have completed:
- More than 65 lakh bookings
Large Service Partner Network
Yes Madam currently works with:
- More than 12,000 service partners
The company follows a low-commission model aimed at improving earnings for professionals on the platform.
According to the startup:
- Average service partner earnings are around ₹25,000 per month
- Top-performing partners can earn up to ₹60,000 monthly
The company also uses:
- Single-use branded products
during services to improve hygiene and customer trust.
Additionally, Yes Madam separates:
- Product pricing
- Service fees
to offer greater transparency to customers.
Strong Customer Retention and Profitability
The startup reported strong customer engagement metrics, including:
- Nearly 80% customer retention
- 50% Net Promoter Score (NPS)
indicating high levels of repeat usage and customer satisfaction.
The company also stated that it has remained:
- Bootstrapped
- Profitable
since inception.
For FY26, Yes Madam reported:
- ₹195 crore revenue
compared to:
- ₹94 crore in FY25
representing:
- 107% year-on-year growth
The company had earlier projected:
- 368% EBITDA growth in FY26
compared to the previous financial year.
Yes Madam also reported:
- ₹1.8 crore profit in FY25
India’s Beauty and Wellness Sector Continues to Grow
India’s beauty and wellness market has been witnessing strong growth driven by:
- Rising disposable incomes
- Digital-first service platforms
- Demand for convenience-based services
- Increasing urban consumer spending
At-home service platforms are increasingly using:
- Technology integration
- Subscription models
- Personalised services
- Professional partner networks
to scale operations and improve customer retention.
Industry analysts believe the organised home beauty services segment could continue expanding as consumers increasingly prefer on-demand and app-based experiences.
Conclusion
Yes Madam’s latest funding round highlights growing investor confidence in India’s beauty and wellness startup ecosystem.
With strong revenue growth, high customer retention, and a scalable service-partner model, the company is positioning itself for further expansion in India’s rapidly evolving consumer services market.
The investment also reflects broader interest in profitable, technology-enabled consumer platforms that combine operational efficiency with strong user engagement.
Ruchi Kumar is the associate editor at Entrepreneur News Network and TVW News India, where she leads editorial strategy, brand storytelling, and startup ecosystem coverage. With a strong focus on innovation, business, and marketing insights, he curates impactful narratives that spotlight India’s evolving entrepreneurial landscape. She has written extensively on fintech, AI and emerging startups.