Bengaluru, India: PropTech startup Propsoch, a buyer-focused real estate advisory platform, has secured US$2 million in seed funding to accelerate its growth, strengthen its advisory capabilities, and expand into new markets.
The investment round was led by Athera Venture Partners, with participation from Sparrow Capital and Vakil Group. The fresh capital will help the company enhance its research and advisory services, expand its workforce, and support geographic expansion beyond Bengaluru.
The funding comes as India’s proptech sector continues to gain momentum, driven by increasing demand for technology-enabled solutions that help homebuyers make informed property decisions.
Expanding Beyond Bengaluru
Propsoch plans to use the new investment to deepen its presence in Bengaluru while expanding operations into Mumbai, one of India’s largest and most competitive real estate markets.
According to the company, the expansion aligns with its broader vision of helping more homebuyers navigate complex property transactions through data-driven insights and independent advisory services.
The company has already advised more than 1,500 families in Bengaluru and is now targeting support for over 10,000 homebuyers during the current year.
As homebuyers increasingly seek transparency in property transactions, advisory platforms that combine technology with expert guidance are becoming a growing segment within India’s real estate ecosystem.
Transforming Home Buying Through Data and Technology
Founded in 2022 by Ashish Acharya and Ravi Agrawal, Propsoch was created to address one of the biggest challenges in India’s housing market—helping buyers make informed property decisions.
Unlike traditional property marketplaces that primarily focus on listings and sales, Propsoch positions itself as an independent advisor that supports buyers throughout the home-purchasing journey.
The platform assists customers with:
- Property discovery and shortlisting
- Project evaluation and comparison
- Builder due diligence
- Negotiation support
- Final purchase decision-making
By combining AI-powered research tools with human expertise, the company aims to simplify the decision-making process and reduce risks associated with property purchases.
Evaluating Properties Across 80+ Parameters
A key differentiator for Propsoch is its comprehensive property assessment framework.
The platform evaluates residential projects using more than 80 critical parameters, including:
- Builder reputation and track record
- Construction quality
- Project delivery history
- Legal and compliance factors
- Location advantages
- Infrastructure development potential
- Future appreciation prospects
This data-driven approach is designed to provide homebuyers with a more objective understanding of property value and long-term investment potential.
To date, the company has analyzed more than 500 residential projects across Bengaluru and established partnerships with over 210 real estate developers.
Growing Investor Confidence in PropTech
The latest funding round reflects growing investor interest in India’s proptech ecosystem, which is increasingly leveraging artificial intelligence, analytics, and digital platforms to improve transparency and efficiency in the real estate sector.
Before securing its seed round, Propsoch had raised approximately US$600,000 in pre-seed funding from the family offices of the Godrej Group and Vakil Group.
The new investment increases the company’s total funding to approximately US$2.6 million.
Industry experts believe technology-driven advisory platforms are well-positioned to benefit from increasing digital adoption among homebuyers and rising demand for unbiased property insights.
India’s PropTech Market Continues to Evolve
India’s real estate market is undergoing a significant transformation as buyers become more research-oriented and technology-savvy.
With rising property prices and increased awareness of project risks, consumers are looking for solutions that provide transparency, data-backed recommendations, and independent advice.
PropTech companies are responding by introducing AI-powered tools, analytics platforms, and digital advisory services that help buyers make smarter investment decisions.
As competition intensifies, platforms focused on trust, research, and customer-centric services are expected to play an increasingly important role in shaping the future of residential real estate transactions.
Outlook
Propsoch’s latest funding round highlights the growing demand for technology-enabled real estate advisory services in India.
With plans to expand into Mumbai, strengthen its AI capabilities, and scale operations to serve thousands of additional homebuyers, the company is positioning itself as a key player in the evolving proptech landscape.
As India’s housing market becomes more data-driven, platforms that prioritize transparency, research, and informed decision-making are likely to attract greater consumer adoption and investor interest in the years ahead.
Ruchi Kumar is the associate editor at Entrepreneur News Network and TVW News India, where she leads editorial strategy, brand storytelling, and startup ecosystem coverage. With a strong focus on innovation, business, and marketing insights, he curates impactful narratives that spotlight India’s evolving entrepreneurial landscape. She has written extensively on fintech, AI and emerging startups.