Mumbai: Direct-to-consumer nutrition brand Phab has secured $4 million in a Pre-Series A funding round, with the investment jointly led by OTP Ventures and Chona Family Office.
The fresh capital will be used to strengthen the company’s brand presence, expand market reach, and build its team as it scales operations in India’s rapidly growing healthy snacks and nutrition market.
The funding comes amid increasing consumer demand for convenient, protein-rich, and health-focused food products, creating significant growth opportunities for nutrition-focused brands.
Funding to Accelerate Growth and Market Expansion
Phab plans to deploy the newly raised capital across several strategic growth initiatives, including:
- Expanding brand awareness
- Strengthening distribution channels
- Increasing market penetration
- Building a larger team
- Accelerating product growth
The company aims to further strengthen its position in India’s fast-evolving healthy snacks segment, where consumers are increasingly seeking nutritious alternatives to traditional packaged foods.
Addressing the Gap in Healthy Snacking
Founded in 2018 by Ankit Chona and Gayatri Chona, Phab was created to address a common challenge faced by health-conscious consumers: finding snacks that combine nutrition, convenience, and taste.
The company focuses on developing products that offer high protein content while maintaining flavor and accessibility.
According to founder Gayatri Chona, the healthy food industry has often struggled to provide products that effectively balance nutritional value and consumer preferences.
Phab’s product strategy is built around delivering calorie-efficient snacks designed to support modern health and fitness goals without compromising on taste.
Investor Confidence in India’s Wellness Economy
Investors view Phab as a strong participant in India’s expanding health and wellness market.
Suhail Sameer, Founder and Managing Partner at OTP Ventures, noted that the company has already demonstrated strong product-market fit and consumer acceptance.
He emphasized that the latest funding round is focused on scaling a proven business model through investments in brand development, distribution expansion, and talent acquisition.
The goal, according to investors, is to position Phab as a leading healthy snacking brand for Indian consumers seeking nutritious everyday food options.
Expanding Portfolio of Protein-Based Products
Phab offers a range of protein-focused products designed for consumers seeking convenient and healthier snack choices.
Its portfolio includes:
- Protein bars
- Protein milkshakes
- Functional nutrition products
- On-the-go healthy snacks
The company combines expertise in food manufacturing, nutrition science, and consumer product development to create products tailored to modern lifestyles.
As awareness around fitness, wellness, and preventive healthcare continues to grow, protein-enriched foods are becoming increasingly popular among Indian consumers.
Leveraging India’s Growing Health and Wellness Market
India’s health food and nutrition industry has witnessed significant growth in recent years, driven by:
- Rising health awareness
- Growing fitness culture
- Increased demand for functional foods
- Urban lifestyle changes
- Expansion of ecommerce and quick commerce platforms
Consumers are increasingly prioritizing products that support fitness goals, weight management, and overall well-being.
This shift has created opportunities for brands that offer healthier alternatives to traditional snacks and processed foods.
Strong Omnichannel Distribution Strategy
Phab has established a broad distribution network that combines digital and offline retail channels.
Its products are available through leading ecommerce and quick commerce platforms, including:
- Amazon
- Flipkart
- Blinkit
- Zepto
In addition, the brand has expanded its presence across:
- Modern retail outlets
- Supermarkets
- General trade stores
- Offline distribution channels
The omnichannel strategy enables the company to reach consumers across multiple touchpoints and improve product accessibility nationwide.
Healthy Snacking Becomes a Major Consumer Trend
Industry analysts expect India’s healthy snacks segment to continue growing as consumers become more conscious about nutrition and ingredient quality.
Protein-rich foods, functional beverages, and wellness-focused products are increasingly moving from niche categories into mainstream consumption.
Brands that successfully combine nutritional value, convenience, affordability, and taste are expected to benefit from this long-term consumer shift.
Phab’s focus on high-protein products places it at the center of this growing market opportunity.
Outlook
With fresh funding, expanding distribution channels, and increasing demand for healthier food choices, Phab is well-positioned for its next phase of growth.
The company’s focus on protein-based nutrition products, combined with investments in brand building and market expansion, could help it strengthen its position within India’s rapidly growing health and wellness ecosystem.
As consumers continue seeking smarter food choices and functional nutrition products, Phab aims to become a leading player in the country’s evolving healthy snacking market.
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Ruchi Kumar is the associate editor at Entrepreneur News Network and TVW News India, where she leads editorial strategy, brand storytelling, and startup ecosystem coverage. With a strong focus on innovation, business, and marketing insights, he curates impactful narratives that spotlight India’s evolving entrepreneurial landscape. She has written extensively on fintech, AI and emerging startups.