Indian clean-label nutrition brand TruNativ has secured $30 million (approximately ₹290 crore) in a Series B funding round led by global healthcare investor OrbiMed. The funding round includes a combination of fresh capital infusion and partial exits by some of the company’s early investors.
The latest investment will support TruNativ’s growth strategy as it seeks to expand its market presence, strengthen research capabilities, and accelerate innovation in India’s rapidly growing health and wellness sector.
Funding to Support Expansion and Product Development
According to the company, the newly raised capital will be used to expand its distribution network, broaden its product portfolio, and establish a dedicated research and development (R&D) centre.
The investment will also help TruNativ scale its B2B2C ingredients business, which supplies nutrition-focused ingredients and products to consumer brands across India. The company believes this segment will play an increasingly important role in strengthening its position within the broader nutrition ecosystem.
By expanding both direct-to-consumer and business-to-business operations, TruNativ aims to serve a wider customer base while building long-term growth opportunities across multiple channels.
Growing Focus on Everyday Nutrition
Founded in 2019 by Mamta Malhotra and Pranav Malhotra, along with co-founder Eeshaan Merchant, TruNativ focuses on creating nutrition products that can be easily integrated into daily lifestyles.
The company’s product portfolio includes:
- Protein sachets for everyday meals
- Fibre supplements
- Natural monk fruit sweeteners
- Collagen supplements
- Functional nutrition products
Among its offerings, the company’s monk fruit-based natural sweetener has emerged as one of its most popular products among health-conscious consumers.
Speaking about the company’s vision, Pranav Malhotra noted that consumer awareness around nutrition has increased significantly since the pandemic. However, many individuals still struggle to meet their daily nutritional requirements.
He emphasized that TruNativ’s strategy focuses on making nutrition convenient and accessible by integrating it into everyday eating habits rather than requiring consumers to make drastic lifestyle changes.
OrbiMed Backs India’s Growing Nutrition Market
The investment from OrbiMed highlights growing investor interest in preventive healthcare, wellness, and nutrition-focused consumer brands.
Commenting on the investment, Dr. Sunny Sharma, Senior Managing Director at OrbiMed Asia, said the firm shares TruNativ’s vision of improving nutrition accessibility and promoting healthier dietary habits across India.
The partnership is expected to provide the company with both financial support and strategic guidance as it scales operations and enters new product categories.
Expanding Beyond Core Nutrition Products
As part of its growth roadmap, TruNativ plans to introduce several new products aimed at addressing evolving consumer health needs.
The company is currently expanding its presence in categories such as:
- Water-soluble protein products
- Macronutrient supplements
- Vitamin-based nutrition products
- Functional wellness solutions
These additions are expected to strengthen TruNativ’s position in India’s fast-growing nutrition and health supplements market.
Industry analysts note that demand for convenient, science-backed, and clean-label nutrition products continues to rise as consumers place greater emphasis on preventive healthcare and overall wellness.
Strong Revenue Growth Reflects Rising Demand
TruNativ has reported significant business growth over the past year.
The company generated approximately ₹130 crore in revenue during FY26, representing a remarkable increase from around ₹37 crore in FY25.
This growth reflects increasing consumer demand for nutrition products that combine convenience, transparency, and health benefits.
Building on this momentum, the company has set a target of achieving ₹200 crore in revenue during FY27, supported by product expansion, wider distribution, and continued investment in innovation.
India’s Nutrition Market Presents Significant Opportunity
India’s health and wellness industry has experienced rapid growth in recent years, driven by rising health awareness, increasing disposable incomes, and a stronger focus on preventive healthcare.
Consumers are increasingly seeking products that support:
- Healthy lifestyles
- Weight management
- Sports nutrition
- Functional health benefits
- Clean-label ingredients
This trend is creating substantial opportunities for nutrition-focused brands that can deliver innovative and convenient solutions.
With its focus on everyday nutrition, clean ingredients, and product innovation, TruNativ is positioning itself to capitalize on this growing market opportunity.
Outlook
TruNativ’s $30 million Series B funding marks an important milestone in the company’s growth journey and highlights investor confidence in India’s expanding nutrition and wellness sector.
With plans to strengthen distribution, invest in research and development, launch new products, and expand its ingredients business, the company is aiming to become a leading player in the clean-label nutrition market.
As consumer demand for health-focused products continues to rise, TruNativ appears well-positioned to accelerate growth and further establish itself as a prominent nutrition brand in India.
Gimi Michi Raises $1 Million Seed Funding to Expand Korean Food Brand in India
Ruchi Kumar is the associate editor at Entrepreneur News Network and TVW News India, where she leads editorial strategy, brand storytelling, and startup ecosystem coverage. With a strong focus on innovation, business, and marketing insights, he curates impactful narratives that spotlight India’s evolving entrepreneurial landscape. She has written extensively on fintech, AI and emerging startups.