New Delhi: Consumer rewards startup Onpoint has raised US$600,000 in a pre-seed funding round to strengthen its technology platform, expand merchant partnerships, and accelerate user acquisition across India.
The funding round was co-led by First Cheque, an investment initiative backed by the IndiaQuotient group, and Whiteboard Capital. The round also attracted participation from several angel investors, including former executives from Meta, Google, and alumni of the Kellogg School of Management.
The investment comes as India’s digital commerce ecosystem continues to witness strong growth, creating new opportunities for technology-driven loyalty and rewards platforms.
Funding to Strengthen Platform and Expand Merchant Network
Founded in 2025 by Nakul Khanna and Anurag Gupta, Onpoint plans to use the fresh capital to:
- Enhance its consumer rewards platform
- Expand partnerships with merchants across India
- Grow its customer base
- Improve the overall user experience
The company aims to build a unified rewards ecosystem that enables consumers to earn valuable reward points regardless of their preferred payment method.
Making Rewards Accessible Beyond Credit Card Users
According to Nakul Khanna, Co-founder and CEO of Onpoint, the traditional rewards ecosystem has largely benefited consumers with premium credit cards and higher incomes.
Drawing from his own experience using multiple credit cards across India and the United States, Khanna said the company was created to democratize access to meaningful rewards while helping brands acquire and retain customers more efficiently.
Rather than limiting benefits to a select group of consumers, Onpoint seeks to make loyalty rewards available to a broader audience through everyday shopping.
How Onpoint Works
Onpoint enables users to earn reward points—known as Onpoints—by purchasing gift vouchers or shopping with partner brands through:
- Onpoint mobile app
- Company website
- Browser extension
Unlike many traditional loyalty programs, rewards can be earned regardless of the payment method used. Users can also stack Onpoints alongside existing credit card rewards and retailer loyalty programs, increasing the overall value of every purchase.
Wide Range of Redemption Options
Consumers can redeem accumulated Onpoints across several travel and retail loyalty programs, including:
- Air India Maharaja Club
- IndiGo BluChip
- Flipkart SuperCoins
Additionally, rewards can be converted into gift cards from more than 300 brands, including:
- Amazon Pay
- Flipkart
- Myntra
- Uber
The flexible redemption model is designed to increase customer engagement while providing brands with an efficient loyalty and retention solution.
Investors See Strong Growth Potential
Commenting on the investment, Sahil Makkar, Partner at IndiaQuotient, said India’s rapid growth in digital consumer spending has created a highly engaged segment of shoppers seeking better value from their purchases.
He noted that Onpoint is building a flexible rewards infrastructure capable of addressing customer acquisition and retention challenges for brands, while drawing inspiration from successful international loyalty platforms.
Anshu Prasher, General Partner at Whiteboard Capital, added that Onpoint addresses a long-standing gap in India’s loyalty ecosystem and praised the founding team’s experience in building consumer technology platforms.
Experienced Founding Team
Before launching Onpoint, founders Nakul Khanna and Anurag Gupta held leadership roles at global technology companies including Meta, Google, Uber, and Zeta.
Their expertise in consumer technology, digital payments, and platform engineering is expected to support Onpoint’s ambition of becoming a leading rewards platform in India’s fast-growing digital economy.
As online shopping and digital payments continue to expand, platforms that simplify loyalty programs while offering greater value to consumers are expected to play an increasingly important role in India’s fintech and consumer technology landscape.
Ruchi Kumar is the associate editor at Entrepreneur News Network and TVW News India, where she leads editorial strategy, brand storytelling, and startup ecosystem coverage. With a strong focus on innovation, business, and marketing insights, he curates impactful narratives that spotlight India’s evolving entrepreneurial landscape. She has written extensively on fintech, AI and emerging startups.