Singapore/Bengaluru: AI and data company ADA has completed the acquisition of Algonomy, a Bengaluru-headquartered AI retail decisioning platform, in a strategic move aimed at expanding its global footprint and strengthening its enterprise AI capabilities.
While the companies did not disclose the financial terms of the transaction, the acquisition significantly enhances ADA’s portfolio by integrating advanced AI-driven retail personalization, merchandising, and supply chain intelligence into its existing data and analytics platform.
The combined organization will now operate across 34 markets spanning Asia-Pacific, North America, Europe, and the Middle East & North Africa (MENA), positioning ADA as one of the region’s leading AI-driven business transformation companies.
Expanding AI Decision Intelligence
Founded on the combined technology legacy of Manthan and RichRelevance, Algonomy has built a strong presence in the global retail technology ecosystem.
The company serves more than 400 brands worldwide, offering AI-powered solutions that help retailers optimize customer personalization, product recommendations, merchandising strategies, pricing, promotions, and supply chain operations.
Following the acquisition, Algonomy’s customers will continue to receive uninterrupted access to the company’s products, technology platforms, and service teams, while the combined business will operate under the ADA brand.
From AI Insights to Autonomous Decision-Making
According to ADA, the acquisition enhances its ability to move beyond traditional analytics by enabling real-time AI decision-making across multiple customer touchpoints.
The integrated platform combines customer data, predictive analytics, and AI decision engines to automate business decisions such as:
- Personalized product recommendations
- Dynamic pricing strategies
- Promotional offers
- Customer engagement
- Merchandising optimization
- Supply chain intelligence
The company believes these capabilities will enable enterprises to deploy AI agents capable of making intelligent, real-time decisions that improve customer experiences while driving operational efficiency.
Leadership Commentary
Commenting on the acquisition, Srinivas Gattamneni, Chief Executive Officer of ADA, said the transaction represents an important milestone in the company’s AI strategy.
“The acquisition adds deep AI capabilities in personalization, merchandising, and supply chain intelligence, bringing us closer to our vision of building an AI-driven growth platform across every customer touchpoint.”
Meanwhile, Atul Jalan, CEO of Algonomy, said the company has always focused on helping brands make faster and more intelligent decisions.
“Algonomy was founded on the belief that better and faster decisions transform customer experiences. Joining ADA provides us with a larger platform at a time when AI decision-making is rapidly evolving from providing recommendations to enabling autonomous business actions.”
Strengthening ADA’s Enterprise AI Portfolio
ADA currently employs approximately 1,300 professionals and serves over 1,500 enterprise clients across industries including:
- Retail
- Consumer Packaged Goods (CPG)
- Financial Services
- Telecommunications
- Healthcare
- Digital Commerce
The acquisition further strengthens ADA’s capabilities in enterprise AI, allowing businesses to combine customer data, automation, and machine learning to deliver highly personalized experiences at scale.
AI Adoption Accelerates Across Retail
The acquisition comes as retailers worldwide increasingly invest in AI-powered technologies to improve customer engagement, optimize inventory management, and enhance operational efficiency.
As generative AI and autonomous AI agents gain traction, enterprises are shifting from using AI for analytics alone toward deploying systems capable of making real-time business decisions.
Industry analysts expect AI-powered decision intelligence platforms to play a central role in helping retailers improve profitability, reduce operational complexity, and deliver more personalized shopping experiences.
Why It Matters
The acquisition reflects the growing convergence of AI, retail technology, and enterprise automation. By combining ADA’s data, analytics, and marketing capabilities with Algonomy’s AI-powered retail decisioning platform, the company is positioning itself to help global enterprises transition from AI-assisted insights to autonomous, real-time business decision-making.
Ruchi Kumar is the associate editor at Entrepreneur News Network and TVW News India, where she leads editorial strategy, brand storytelling, and startup ecosystem coverage. With a strong focus on innovation, business, and marketing insights, he curates impactful narratives that spotlight India’s evolving entrepreneurial landscape. She has written extensively on fintech, AI and emerging startups.