12 October 2026, India – Bharat Value Fund Backs Boldfit With ₹400 Crore Investment. The Wealth Company Alternates’ Bharat Value Fund, a Category II Alternative Investment Fund (AIF), has invested approximately ₹400 crore in Boldfit, an Indian sports and fitness brand, as part of the company’s Series B funding round.
According to a statement, the investment will support Boldfit’s next phase of growth, with a focus on expanding its retail presence across India, strengthening product innovation and increasing manufacturing capabilities. The company also plans to selectively explore acquisitions and other inorganic opportunities to expand its market presence and strengthen its business capabilities.
Founded in 2018 by Pallav Bihani, Boldfit has built a presence in India’s growing sports, fitness and active-lifestyle market. The company previously raised ₹110 crore from global venture capital firm Bessemer Venture Partners in its Series A funding round in 2024. Indian sportspersons KL Rahul and Sania Mirza are also among its investors.
Boldfit Focuses on Retail Expansion and Manufacturing
The latest investment is expected to help Boldfit strengthen its position in the Indian sports and fitness market by investing across its business operations, from product development to retail distribution.
The company plans to expand its nationwide retail footprint while continuing to invest in product innovation and manufacturing excellence. Selective inorganic expansion could also help Boldfit broaden its category presence and add new capabilities as it scales.
Boldfit Founder and CEO Pallav Bihani said the company is building an integrated sports business by investing in innovation, manufacturing and retail infrastructure to meet India’s growing sporting ambitions.
The strategy reflects the brand’s focus on building capabilities beyond digital and direct-to-consumer sales as it seeks to reach a wider customer base across the country.
Bharat Value Fund Continues Its Investment Activity
The Boldfit investment marks the fourth investment by Bharat Value Fund in the past 12 months. According to the statement, the fund’s average deal value during this period has been approximately ₹400 crore.
Madhu Lunawat, Founder and Whole-time Director of The Wealth Company Asset Management Private Limited, said India is experiencing a shift in how consumers engage with fitness and sports, with active living increasingly becoming part of everyday household routines.
Lunawat also highlighted Boldfit’s ability to scale while maintaining profitability, describing the investment as a reflection of the fund’s confidence in the company’s growth prospects and long-term value creation potential.
Boldfit Reports Strong Customer Reach and Growth
According to the company statement, Boldfit serves more than two crore customers annually and has recorded a compound annual growth rate (CAGR) of over 80% during the past three years.
The reported growth comes amid rising interest in fitness, sports equipment and active-lifestyle products in India. Increasing health awareness, a young population, rising disposable incomes and the growing popularity of athleisure are supporting demand across the sector.
India’s Sports and Fitness Market Presents a Growth Opportunity
India’s fitness and sports goods market is estimated at approximately $16 billion and is projected to reach $35 billion by FY31, growing at a CAGR of more than 16%, according to the figures cited in the statement.
This outlook provides an opportunity for domestic brands to expand their product portfolios, improve distribution and strengthen manufacturing capabilities.
For Boldfit, the ₹400 crore investment could help accelerate these priorities as it pursues nationwide retail expansion and evaluates opportunities to broaden its market presence.
The next phase of growth will depend on the company’s ability to translate its reported customer reach and growth into sustainable operations, wider distribution and long-term brand strength.
Conclusion
The Wealth Company’s Bharat Value Fund investment marks a significant funding development for Boldfit as it looks to scale its sports and fitness business in India. With planned investments in retail, manufacturing and product innovation, the company aims to strengthen its position in a market benefiting from growing interest in fitness and active living.
Editorial note: Funding terms, customer reach, growth figures and market projections in this article are based on the supplied statement. The source does not specify the company’s post-funding valuation or the total capital raised in the Series B round
Ruchi Kumar is the associate editor at Entrepreneur News Network and TVW News India, where she leads editorial strategy, brand storytelling, and startup ecosystem coverage. With a strong focus on innovation, business, and marketing insights, he curates impactful narratives that spotlight India’s evolving entrepreneurial landscape. She has written extensively on fintech, AI and emerging startups.
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