April 2026 | Fintech & AI News | Global – Marloo, an AI-powered platform designed for financial advisers, has raised $10 million in a seed funding round led by Blackbird Ventures. With this round, the company’s total funding has reached $12.7 million within a year of launch.
The investment highlights growing interest in AI-driven solutions that improve efficiency and productivity in the financial advisory and wealth management sector.
Focus on Reducing Administrative Work in Financial Advisory
Marloo is building software aimed at helping financial advisers reduce time spent on administrative tasks and focus more on client engagement.
Its platform automates key workflows, including:
- Meeting note capture and summarisation
- Document management and compliance tracking
- Centralised client information management
By automating routine processes, the platform enables advisers to improve productivity and deliver more personalised financial advice.
AI-Driven Insights for Better Decision-Making
In addition to automation, the platform uses artificial intelligence to identify opportunities that may otherwise be missed due to fragmented data or time constraints.
This capability allows advisers to:
- Detect actionable insights
- Improve decision-making
- Take timely next steps in client management
Industry Shift Toward AI in Wealth Management
The financial advisory sector is undergoing a transition as firms look to scale operations while meeting increasingly complex compliance requirements.
Traditionally, many advisers rely on:
- Multiple disconnected systems
- Manual processes
- Time-intensive documentation
This has led to inefficiencies and higher operational costs.
As a result, wealth management firms are increasingly investing in AI to:
- Streamline workflows
- Improve compliance processes
- Enhance overall efficiency
Importantly, these technologies are designed to support human advisers rather than replace them, allowing professionals to focus on client relationships and strategic advice.
Built with Industry Expertise
Marloo has developed its platform with direct input from industry professionals. Members of its team have previously worked as financial advisers, which has helped shape tools that reflect real-world advisory workflows.
Founders and Global Presence
Founded by Hardy Michel, Shakeel Lala, and Ben Robertson, Marloo operates as a global AI fintech platform serving:
- Financial advisers
- Wealth managers
- Insurance professionals
- Mortgage advisers
The company has offices in London and Sydney and currently serves more than 650 firms across six countries.
Market Opportunity
The demand for AI-driven tools in financial services is growing rapidly due to:
- Increasing regulatory complexity
- Rising demand for personalised financial advice
- Need for operational efficiency
Platforms like Marloo are addressing a critical gap by combining automation, compliance, and intelligence into a single solution.
Conclusion
With fresh funding and a clear focus on solving real-world challenges in financial advisory, Marloo is positioning itself as a key player in the evolving fintech landscape.
As AI adoption accelerates, the ability to balance automation with human expertise will be central to the future of financial advisory services.
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Ruchi Kumar is the associate editor at Entrepreneur News Network and TVW News India, where she leads editorial strategy, brand storytelling, and startup ecosystem coverage. With a strong focus on innovation, business, and marketing insights, he curates impactful narratives that spotlight India’s evolving entrepreneurial landscape. She has written extensively on fintech, AI and emerging startups.