May 2026 | Food & Beverage | Startup Funding & M&A – Indian packaged food and beverage company Wingreens has acquired pesticide-free food brand Safe Harvest through a share swap deal, while also raising ₹120 crore ($12.6 million) in a Series D funding round.
The round was led by Ashish Kacholia, with participation from Alchemy Fund. With this, Wingreens’ total capital raised has reached ₹556 crore.
Strategic Acquisition to Strengthen Farm-to-Consumer Model
The acquisition of Safe Harvest aligns with Wingreens’ strategy to build a comprehensive farm-to-consumer food platform.
The company will now operate across three key brands:
- Wingreens Farms
- Raw Pressery
- Safe Harvest
This combined portfolio aims to deliver health-focused, transparent, and sustainably sourced food products.
Funding to Drive Growth and Innovation
The fresh capital will be used to:
- Expand product offerings across categories
- Strengthen distribution networks
- Integrate supply chain operations
- Invest in innovation and farmer partnerships
Wingreens’ previous major funding round was in 2021, when it raised ₹124 crore led by Investcorp.
Safe Harvest’s Strong Farmer Network
Safe Harvest works with over 100,000 farmers, many of whom are women associated with:
- Self Help Groups (SHGs)
- Farmer Producer Organizations (FPOs)
The brand focuses on:
- Sustainable rural livelihoods
- Pesticide-free food production
- Transparent sourcing practices
Its product range includes:
- Cereals, grains, and pulses
- Millets and flours
- Whole spices and cold-pressed oils
- Natural sweeteners and honey
The company also ensures 100% batch-wise pesticide testing and certification across its products.
Building a Health-Focused Food Platform
With this acquisition, Wingreens is strengthening its position in the growing healthy and sustainable food segment.
Its expanded portfolio now includes:
- Dips, spreads, sauces, and mayonnaise
- Baked snacks, muesli, granola, and oats
- Juices, protein shakes, almond milk, iced teas, and lemonades
Brands under Wingreens include:
- Wingreens Farms
- Raw Pressery
- Wingreens Harvest
- Saucery
- Safe Harvest
Market Trend: Rise of Sustainable and Transparent Food Brands
The acquisition reflects a broader shift in India’s food industry toward:
- Clean-label and pesticide-free products
- Farm-to-consumer supply chains
- Ethical sourcing and sustainability
- Increased demand for health-conscious food options
Consumers are increasingly prioritising transparency, nutrition, and sustainability, driving growth in this segment.
Conclusion
The acquisition of Safe Harvest and the ₹120 crore Series D funding round mark a significant step for Wingreens.
By combining strong farmer networks with a diverse product portfolio, the company is positioning itself to build a scalable, sustainable, and health-driven food ecosystem in India.
Ruchi Kumar is the associate editor at Entrepreneur News Network and TVW News India, where she leads editorial strategy, brand storytelling, and startup ecosystem coverage. With a strong focus on innovation, business, and marketing insights, he curates impactful narratives that spotlight India’s evolving entrepreneurial landscape. She has written extensively on fintech, AI and emerging startups.