Why Wipro Just Bet on Dog Food: Inside Snuggles and India’s Pet Food Boom
On August 26, 2026 — International Dog Day — Wipro Consumer Care and Lighting (WCCL), the unlisted FMCG arm of Azim Premji’s Wipro Enterprises, announced its entry into one of India’s fastest-growing consumer categories with a new brand called Snuggles. It is a small, almost easy-to-miss headline next to the company’s usual news about soaps … Read more