Sony Entertainment Television’s Indian adaptation of the worldwide recognised business reality show Shark Tank has sparked the expansion of India’s entrepreneurial ecosystem. Putting the spotlight on Badalte Bharat Ki Nayi Soch, this revolutionary show has provided budding entrepreneurs a wonderful opportunity to realise their ambitions by presenting their unique ideas to business gurus a.k.a. The Sharks and receiving the funding they require. Furthermore, not only has the show astounded the audience with its astounding pitches, but it has also proven to be an ideal start-up crash course for millions of people who want to start their own business.
The Flipkart seller Rohit Nandwani’s tech start-up ‘Hammer’ – India’s first Athleisure tech brand that supplies high-quality audio gadgets and fitness bands at a reasonable price – has been added to the list of promising initiatives. Shark Aman Gupta invested 1 crore in this tiny town-based direct-to-consumer brand in exchange for a 40% stake.
Hammer is a fashionable and amazing collection of audio and fitness gadgets for a healthy lifestyle and comfort, founded in 2019 by Rohit Nandwani. The Panipat-based tech start-up has served roughly 1.5 lakh consumers in less than two years and plans to expand.Hammer is accessible on Flipkart, reaching millions of people across India, in addition to their own website, with a choice of audio and wearables accessories at reasonable prices.Hammer is accessible on Flipkart, reaching millions of people across India, in addition to their own website, with a choice of audio and wearables accessories at reasonable prices.Hammer is accessible on Flipkart, reaching millions of people across India, in addition to their own website, with a choice of audio and wearables accessories at reasonable prices.
Talking about his experience on Shark Tank India, Rohit Nandwani, Founder of Hammer said, “Digitization has created a huge opportunity across the world especially when it comes to wireless and wearable tech market; and we wanted to tap into this enormous opportunity as there is a huge scope in it. We started in 2019 as a brand that made audio devices like earphones, headphones, home audio devices and then we streamlined into other options as well like smart watches and phones. Our specialty is that we are a completely made-in-India brand with our manufacturing unit set up here offering viable products for the consumers. E-commerce platforms like Flipkart, a thriving homegrown marketplace, gives access to businesses like ours to reach out millions of potential customers across India at a ‘click’. I would personally like to thank Shark Tank India and Sony Entertainment Television for believing in our dream and giving us such an innovative investor like Aman Gupta, who himself is a stalwart when it comes to tech entrepreneurship in India. With him on board, we are sure to achieve global success all the while reaching new heights of success in India.”
Flipkart has been empowering the local MSME community in the country, by making them more digital and transforming their business journey. In the past year, this mission has assumed deeper significance to the ecosystem, with e-commerce playing a critical role in sustaining livelihoods and enabling operational revival for MSMEs across India. Further accelerating the Indian startup ecosystem, Flipkart’s partnership with Shark Tank India is another step towards encouraging, building and nurturing talented entrepreneurs of India.
Speaking about the partnership, Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart Group said, “The spirit of entrepreneurship runs deep in our country and this spirit not only builds economic growth but has also been used to solve many societal challenges. We believe that our partnership with Shark Tank India will be a catalyst to scaling this, in our continued efforts to support ‘Start-up India’. We are proud to play a role in nurturing promising start-ups while enabling them to create compelling solutions that bring value to the industry and society at large.”